The young brand EVVO was founded in 2017, in the Pilat massif, by Hervé Piron and Joël Varaine (directors of MPI, moulds and plastic injection) helped by Olivier Reboullet, a designer with a passion for sport. Together, they have quite simply revolutionised the traditional snowshoe. Based on the user experience, they created the EVVO snowshoes, a sort of CrocsTM for the snow that contains a concentrate of technologies and that offers an unprecedented freedom of movement for the most natural stride possible. The EVVO snowshoe has a comfortable and easy to put on Matryx fabric liner, an intuitive adjustment system that adapts to all types of shoes and a sole developed in partnership with the tyre expert Michelin. The Evvo brand has also received a star from the Observeur du Design in 2019 for its new generation snowshoe. The French brand has also developed a playful version for younger children: the Shoshibaas.