Patagonia, "We’re in business to save our home planet"
Patagonia is an outdoor clothing brand established in 1973 in California by Yvon Chouinard. B-Corp certified the company is recognized both for the quality of its products and its environmental activism.
Patagonia uses the best quality and most eco-friendly materials: hemp; recycled organic cotton (as soon as 1996, 100% of the sportswear range is made out of organic or recycled cotton), recycled nylon, polyester and even down. It was the first brand to manufacture fleeces from recycled plastic bottles. This season, 76% of the range is Fair Trade Certified and almost 70% of all materials used are made from recycled elements.
Patagonia uses its voice and notoriety to plead in favour of environmental policies capable of protecting populations, having leaders face their responsibilities and supporting actions positive for the climate. Since 1985, Patagonia dedicates 1% of its revenue to environmental preservation and has donated over 100 million dollars to environmental organizations worldwide. In 2018, Patagonia has launched Patagonia Action Works, an online platform aiming to connect citizens wishing to get involved with organizations working on the field.
Since it has been launched Patagonia Action Works has supported over 170 000 initiatives and generated 9 000 hours of skilled volunteer work to organizations. This tool has also allowed hundreds of non-profits to raise new donations, obtain new signatures in favour of their petitions and recruit new members. In the meantime, Patagonia has set itself the goal to be carbon neutral as soon as 2025, and this for the whole scope of its operations, production line included.
