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GU Energy

GU Energy is a Californian company, based in Berkeley, which produces sport nutrition products. It was founded in 1994 by Bill Vaughan, when he had already been working on an energy gel since 1990. The name of the brand refers to the goo like texture gels have. Considered today as a leading brand in energy gels, GU also offers energy biscuits, drinks, hydration capsules, etc.  

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