It was enough for Rich Novak, Doug Haut and Jay Shuirman, three Californian surfers in need of a wave, to decide to return to the mainland in 1973 to see the birth of the mythical Santa Cruz brand. At their beginning they revolutionized skateboarding with boards with unique decoration as well as longboards and well styled cruisers that democratized sliding on the asphalt of the five continents. When snowboards, real snow UFOs in 1973, appeared, Santa Cruz didn't take long to surf on this new wave. Thanks to its great experience in skateboarding, Santa Cruz has been able to offer fun snowboarders and players capable of tackling the entire mountain. Currently, Santa Cruz is Teams Pro, veteran and amateur skateboarder, as well as a snowboard team composed of 14 riders.
The SRX Circle Dot Black is a boardercross and carving snowboard developed by the guys from Santa Cruz, offering a great rebound, stability, and edge-hold.