Born in the 90s in Chamonix and closely linked to the climbing scene, French brand SNAP is meant for urban climbers and city dwellers who don’t climb but are always on the move. The brand offers a half-urban half-nature lifestyle, as well as an advanced sustainable production approach. Snap created timeless collections to fight fast fashion, uses only eco and bio sourced fabrics and teaches its stakeholders how to design products that are more respectful of the environment. In the future, the brand aims at producing locally and keeps researching to find more responsible alternatives to polluting materials such as elastane and is working to find a better logistics organisation.