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Under Armour

The Under Armour brand was created in Maryland in 1996 by former American footballer Kevin Plank. With the help of another sportsman, Kip Fulks, he started producing t-shirts. Not just a t-shirt, a better t-shirt. A t-shirt that allows athletes to perform better. Making the front page of USA Today magazine by dressing quarterback Jeff George will largely help the brand to become known to the general public. While the Baltimore brand is omnipresent in the United States in the major baseball, basketball and football teams, in Europe it is rugby that will entrust its equipment to it. The world of sliding is not to be outdone since the brand sponsors Jennifer Hudak, Emily Cook and Jeremy Bloom as well as Olympic ski champion Lindsey Vonn and snowboarder Lindsey Jacobellis. Under Armour's strength lies in its ability to innovate and offer ever more technical materials. Whether you need to be cool, dry or warm, the brand always has a solution to get you ready for action. For example, Under Armour has reinvented cotton with its UA Tech technology and Charged Cotton material to optimize your performance. Under Armour's t-shirts easily wick away perspiration while remaining soft and pleasant to the touch, a real second skin that can also keep you warm. The ColdGear technology in their technical underwear is perfectly adapted to winter sports. Today, the textile range is very wide and the company also offers sports shoes and various accessories. Read more Show less
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