Verdad is a snowboard brand designed by Demir Julia and founded in 2011. He is a snowboard legend from Belgium who launched Imperium as a first shot a few years earlier. The brand was then sold to United Brands and lost its original spirit which Demir loved so much. Read more about Verdad's adventure...
Convinced he was born to build snowboards and committed to offer unique snowboards to the crowd, Demir goes back to business and launches Verdad which means Truth in spanish. The name carries both his values and his roots. He lives by the motto “we live to ride, riding is my religion”.
Verdad fights against standards and boredom, the brand keeps releasing snowboards with original designs symbolising freedom. Animals, pirates, mexican revolution or tribute to nature are as many topics featured on the boards and every board carries its own history.
If you don’t like to mimic the crowd and you want to stand out on the slopes, Verdad snowboards are made for you. Glisshop is the exclusive distributor of Verdad in France so if you want to join the ‘Winter is mine’ movement, check out our selection of Verdad snowboards!