CONTACT US   020 3129 3301

Our experts are here for you

Our passionate staff is with you through every step of your purchase and helps you choose the right gear that best suits your needs.

Mon-Fri 9am-12am / 2pm-7pm


020 3129 3301  

Closed the 14/07 and 15/08

With our Help Center

(= line.product.common.ancestorIds[1] || line.product.common.ancestorIds[0] || =) (= line.quantity =) (= line.product.common.title =) (= line.unitAmountWithTaxes =) (= cartData.common.currencyCode =)


In 1977, after cutting their teeth at Koho and Snisao, Juha Tirinen and Kaija Gustafsson decided to launch their own sportswear brand: Joko. Based in Forssa, Finland, they started to make pesäpallo gloves, the Finnish baseball counterpart. Juha being a former world-class motocross rider, the brand soon entered this industry with a collaboration with the Moto-X Fox brand. Incidentally, it’s Geoff Fox, the founder of Fox, who suggested Joko to jump ship for Yoko! In 1983, the brand started making cross-country ski gloves for Asko Autio. Clothes and ski poles followed a few years later.
In 1987, Yoko launched the very-first Gore-Tex bike suit. The company then added a third string to its bow with cycling products. In 2002, during the Salt Lake City Olympics, nine gold medallists were equipped with Yoko gloves, even better, it was with a model that was accessible to the common folk! Since 2013, Yoko completed its collection with cross-country ski boots. They are made in the Kitee factory, run by the cross-country champion Harri Kirvesniemi.    

Read more Show less
Filters selected Reset all