The adventure starts in the cradle of skateboarding, California, in the early 90's, when Richard Woolcott and Tucker All made their dream become true and funded their own brand of clothing. Nowadays, the brand sells wear and accessories, all widely inspired from the cultures of skateboarding, snowboarding and surfing.
Volcom is committed and encourages the creativity of young people, in the world of sport of course with events such as "Let the Kids Ride Free" or "Volcom Fiji Pro" but also in the world of music with the founding of an independent record company, Volcom Entertainment, in 1995.
The first Volcom store only opened in Los Angeles at the end of 2002, but the two friends have since come a long way and their company was listed on the stock markets in 2005.
Today, Volcom's thinking continues to spread through art, music, films and athletic ambassadors of the brand, but also and above all through its clothing lines. A lifestyle centre with streetwear collections with timeless basics, such as their t-shirts and hoodies on one side and a sports centre with technical models of trousers and ski jackets designed with professional riders on the other.
In 2008, the Electric eyewear and ski mask brand joined the Volcom family. In May 2011, the Kering group (Gucci, Yves Saint Laurent, Puma...) in turn acquired Volcom, helping the brand to grow and diversify while maintaining its identity and integrity. Since then, for example, Volcom launched its first shoe collection in June 2013.