Smith Optics is a leading manufacturer in the optics industry, renowned for making high-end sunglasses and ski goggles. The brand was founded in 1965 in Idaho, USA, by Dr Bob Smith who built the first ever goggle featuring a sealed thermal lens and breathable vent foam. The first vented dual lens goggle was born and so was the reputation of Smith Optics. The brand is well-known for bringing innovative technologies into the market . Their new 2017 feature is the Smith ChromaPop. It filters certain colours and enhances others in order to increase contrasts and visibility. The manufacturer also makes Smith ski helmets and guess what, they match perfectly their goggles! The most popular Smith ski goggles are of course the I/O range with the following models: I/O, I/O7, I/OS and I/OX. They are all built with removable Carbonic-X lenses and antifog systems like the Fog X or the anti-fog 5X. Other iconic models are the Squad, the Riot or the Vice. The Smith brand also carries a line of Smith sunglasses with models like the Pivlock for a sporty usage or more traditional and classic sunglasses like the Lowdown model designed for chilling out in town. Whichever model you go for, you can buy Smith Optics with peace of mind.