French brand Eider was founded in 1962 near Annecy, in Frangy to be exact, by Georges Ducruet and his wife Lucile. Trained as a tailor, he specialised in the manufacturing of anoraks, cleverly surfing on the new winter sport trend. The name Eider refers to the eponymous duck breed whose feathers are used to constitute the fill of cold weather garments. Eider was bought and sold multiple times, first by Edelweiss in 1988 (under the umbrella of Sopaf, owner of K-way), then by Lafuma in 2008 and finally by Millet Mountain Group in 2016. Since then, Eider won an ISPO trophy from its Shaper Jacket. This outdoor specialist has also developed the innovative Insert Motion technology which provides elasticity and breathability to their technical clothing. The brand focuses on freedom of movement by using stretch, lightweight and perforated materials. Eider is committed to preserving the environment with the Low Impact label.