Elan was born on the 24th of September 1945 on Rudi Finžgar's decision, a passionate ski jumper. Within a few years, the brand specialized in making skis and immediately set new standards for the industry. They quickly became a flagship for the sport by sponsoring the notorious WorldCup and Olympic champion Ingemar Stenmark. Years passed and awards soon followed. Nowadays, Elan keeps innovating and became an expert in racing skis. The brand is also making a range of snowboards.