Johnny Schillereff founded the Element skatewear brand in 1992 with Andy Howell. In an ethical approach and with respect for the environment, the brand's objective was to develop the skateboarding philosophy.
The brand will then sponsor a number of professional skateboarders such as Bam Margera, Mike Vallely or Kris Markovich. It quickly became the number one skatewear brand in the United States, renowned for its style and the quality of its products. Element organizes its own internationally renowned "Make It Count" contests, in which the world's greatest riders participate.
In 2001, Element was acquired by the Australian company Billabong.
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