Johnny Schillereff founded the Element skatewear brand in 1992 with Andy Howell. In an ethical approach and with respect for the environment, the brand's objective was to develop the skateboarding philosophy.
The brand will then sponsor a number of professional skateboarders such as Bam Margera, Mike Vallely or Kris Markovich. It quickly became the number one skatewear brand in the United States, renowned for its style and the quality of its products. Element organizes its own internationally renowned "Make It Count" contests, in which the world's greatest riders participate.
In 2001, Element was acquired by the Australian company Billabong.
While the company has been distributing its own boards since 2010 and signing an exclusive agreement with Plan B skateboards, it has also positioned itself well in the accessories that accompany skateboarding. Hats, backpacks and belts perform 200% of their functions, whether practical or purely aesthetic.
But Element, it is above all streetwear collections that the brand continues to present through its videos that feature the star skaters of the moment. In 2017, Brandon Westgate, Nassim Guammaz, Jaakko Ojanen and Dominick Walker celebrate the brand's 25th anniversary and present the new t-shirts, trousers, sweaters and jackets.