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Patagonia

The adventure of the Patagonia brand is closely linked to the story of Yvon Chouinard, a passionate climber who throughout his childhood never stopped exploring the most mythical cliffs of the United States. It is 1953 and Yvon Chouinard is only 14 years old at the time. Very quickly the material of the time found its limits. The soft steel pitons, which can only be used once, are not at all suitable for use on the giant walls of the Yosemite. Yvon Chouinard then began to manufacture reusable hard steel pitons by hand. Very quickly word of mouth started to take effect and his equipment was a resounding success. He is then forced to upgrade his production tool and gradually switches to more and more sophisticated machines. In 1965, he joined forces with Tom Frost, an aeronautical engineer, to mass produce quality equipment with a refined design. The company Chouinard Equipment was then created. But in 1970, with a rapidly expanding climbing practice, Yvon Chouinard became aware that the intensive use of hard steel pitons quickly damaged the most popular cliffs in the United States.

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84 items

Patagonia Tee-Shirt Cap Cool Daily Graphic Shirt Rt-summit Road Feather Grey General View

Patagonia Tee-Shirt Cap Cool Daily Graphic Shirt Rt-summit Road Feather Grey Side

Tee-Shirt Cap Cool Daily Graphic Shirt Rt-summit Road Feather Grey

From From £40.84

From From £40.84

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Colours available

Out of stock

Sweatshirt Line Logo Ridge Uprisal Hoody-gravel Heather

From From £81.59

From From £81.59

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Sizes available

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M

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CLEARANCE

Sweatshirt P6 Logo Uprisal Hoody Gravel Heather

From From £81.59

From From £81.59

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Sizes available

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Patagonia Ski Jacket 3in1 Snowshot Peppergrass Green General View

Patagonia Ski Jacket 3in1 Snowshot Peppergrass Green Details

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Ski Jacket 3in1 Snowshot Peppergrass Green

Recommended price £381.06

-30^%

Recommended price £381.06

-30^%

From From £266.74

From From £266.74

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Sizes available

L

Colours available

Cap P6 Logo Trucker Forge Grey

From From £31.76

From From £31.76

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Sizes available

TU

Colours available

Patagonia Technical Pants Snow Guide Classic Navy General View

Patagonia Technical Pants Snow Guide Classic Navy Front

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Technical pants Snow Guide Classic Navy

Recommended price £199.56

-30^%

Recommended price £199.56

-30^%

From From £139.69

From From £139.69

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Sizes available

S

Patagonia Fleece Better Sweater 1/4 Zip Black General View

Patagonia Fleece Better Sweater 1/4 Zip Black Side

Fleece Better Sweater 1/4 Zip Black

From From £90.66

From From £90.66

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Sizes available

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Patagonia Fleece Better Sweater 1/4 Zip Stonewash General View

Patagonia Fleece Better Sweater 1/4 Zip Stonewash Side

Fleece Better Sweater 1/4 Zip Stonewash

From From £90.66

From From £90.66

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Sizes available

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Patagonia Tee-Shirt Cap Cool Daily Graphic Shirt Free Hand Fitz Roy Feather Grey General View

Patagonia Tee-Shirt Cap Cool Daily Graphic Shirt Free Hand Fitz Roy Feather Grey Side

Tee-Shirt Cap Cool Daily Graphic Shirt Free Hand Fitz Roy Feather Grey

From From £40.84

From From £40.84

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Sizes available

XS
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Colours available

Tee-Shirt Cap Cool Daily Graphic Shirt P-6 Logo Feather Grey

From From £40.84

From From £40.84

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Tee-Shirt Capilene Cool Daily Graphic Line Logo Ridge Stone Blue

From From £45.29

From From £45.29

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Sizes available

S

Patagonia Technical Underwear Capilene Crew Classic Navy General View

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Technical underwear Capilene Crew Classic Navy

Recommended price £63.43

-30^%

Recommended price £63.43

-30^%

From From £44.40

From From £44.40

Sizes available

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XL

Patagonia Tee-Shirt Fitz Roy Bear Organic Big Sky Blue General View

Patagonia Tee-Shirt Fitz Roy Bear Organic Big Sky Blue Side

Tee-Shirt Fitz Roy Bear Organic Big Sky Blue

From From £31.76

From From £31.76

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Sizes available

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Patagonia Shirt Fjord Flannel Canopy Sisu Brown General View

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Shirt Fjord Flannel Canopy Sisu Brown

Recommended price £77.14

-29^%

Recommended price £77.14

-29^%

From From £54.00

From From £54.00

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Sizes available

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Patagonia Shirt Fjord Flannel Defender Neo Navy General View

Patagonia Shirt Fjord Flannel Defender Neo Navy Details

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Shirt Fjord Flannel Defender Neo Navy

Recommended price £81.59

-30^%

Recommended price £81.59

-30^%

From From £57.11

From From £57.11

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Sizes available

L

Colours available

Patagonia Shirt Go To Shirt Micro Mixture White Wash General View

Patagonia Shirt Go To Shirt Micro Mixture White Wash Detail

Shirt Go To Shirt Micro Mixture White Wash

From From £63.43

From From £63.43

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Sizes available

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Patagonia Shirt Go To Shirt Surfers Stone Blue General View

Patagonia Shirt Go To Shirt Surfers Stone Blue Face

Shirt Go To Shirt Surfers Stone Blue

From From £63.43

From From £63.43

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Sizes available

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Patagonia Ski Jacket Insulated Snowshot Oxide Red General View

Patagonia Ski Jacket Insulated Snowshot Oxide Red Details

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Ski Jacket Insulated Snowshot Oxide Red

Recommended price £299.39

-30^%

Recommended price £299.39

-30^%

From From £209.57

From From £209.57

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Sizes available

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Colour available

CLEARANCE

Tee-Shirt Line Logo Ridge Pocket Responsibili-tee Dolomite Blue

From From £36.20

From From £36.20

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Sizes available

L

CLEARANCE

Tee-Shirt Line Logo Ridge Pocket Responsibili-tee Glyph Gold

From From £36.20

From From £36.20

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Sizes available

M

CLEARANCE

Sweatshirt Line Logo Ridge Uprisal Classic Navy

From From £81.59

From From £81.59

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Sizes available

M
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Patagonia Fleece Lw Better Sweater Black General View

Fleece Lw Better Sweater Black

From From £126.96

From From £126.96

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Sizes available

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Colours available

Patagonia Fleece Lw Better Sweater New Navy General View

Fleece Lw Better Sweater New Navy

From From £126.96

From From £126.96

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Sizes available

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Colours available

Patagonia Fleece Micro D Snap-t Bayou Blue General View

Patagonia Fleece Micro D Snap-t Bayou Blue Detail

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Fleece Micro D Snap-t Bayou Blue

From From £81.59

From From £81.59

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Sizes available

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Patagonia Fleece Micro D Snap-t P/o New Navy W/classic Red General View

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Fleece Micro D Snap-t P/o New Navy W/classic Red

From From £81.59

From From £81.59

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Sizes available

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Colours available

Tee-Shirt P-6 Logo Organic White

From From £31.76

From From £31.76

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Sizes available

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Colour available

Tee-Shirt P-6 Logo Responsibili-tee Black

From From £31.76

From From £31.76

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Sizes available

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XL

Colours available

CLEARANCE

Tee-Shirt P-6 Logo Responsibili-tee Fire

From From £31.76

From From £31.76

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Sizes available

L

Colours available

Tee-Shirt P-6 Logo Responsibili-tee Gravel Heather

From From £31.76

From From £31.76

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Sizes available

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Continuation of the adventure of the clothing brand Patagonia:

The company then completely changes its production line and relies on aluminium wedges that can be easily inserted and removed without being hammered into the rock. The success is dazzling as the jammers sell faster than what the Chouinard Equipment plant can provide.

The 1970s was also the time of the revolution in outdoor sportswear, which was still mostly made of cotton, a material that was not very breathable and which froze when wet. In 1972, Chouinard Equipment was renamed Patagonia and after a long period of research and development, the brand launched the first synthetic warm undergarment based on polypropylene in 1980 and then some time later a revolutionary soft fleece: Synchilla. In 1985, Patagonia again innovated and replaced its polypropylene fibre with Capilene treated polyester, a material that is more resistant to machine wear and tear and wicks moisture away perfectly.

The early 1980s also marked a major turning point for Patagonia, which launched colourful and flashy clothing on the market far from the green and brown standards of the time. Success was immediate and Patagonia became a fashionable brand with one of the most spectacular growth rates in the United States.

The spirit of Patagonia is then relaxed. The company supporting all outdoor activities of its employees, whether during the working day by promoting running and surfing or for the organisation of ski or climbing outings.

But it was at the end of the 1980s that Patagonia positioned itself in favour of the environment with concrete measures such as the payment of 1% of its turnover to militant environmental associations via the 1% for the Planet movement. At the same time, the American brand is developing recycled polyester for the production of its entire Synchilla fleece range. Since then, Patagonia has continued to innovate to preserve nature and in 1996, organic cotton became the company's standard. Other eco-responsible materials are also emerging, such as hemp, natural down, recycled nylon and recycled wool.

Today, Patagonia remains a brand committed to protecting the environment. Its high-quality technical products, available in various ranges, are suitable for both everyday use and for high altitude expeditions.

Discover our collection of ski jackets and technical ski pants, as well as warm down jackets and many other clothing and accessories such as lumberjack shirts, fleeces and backpacks designed for winter sports.