Patagonia
The adventure of the Patagonia brand is closely linked to the story of Yvon Chouinard, a passionate climber who throughout his childhood never stopped exploring the most mythical cliffs of the United States. It is 1953 and Yvon Chouinard is only 14 years old at the time. Very quickly the material of the time found its limits. The soft steel pitons, which can only be used once, are not at all suitable for use on the giant walls of the Yosemite. Yvon Chouinard then began to manufacture reusable hard steel pitons by hand. Very quickly word of mouth started to take effect and his equipment was a resounding success. He is then forced to upgrade his production tool and gradually switches to more and more sophisticated machines. In 1965, he joined forces with Tom Frost, an aeronautical engineer, to mass produce quality equipment with a refined design. The company Chouinard Equipment was then created. But in 1970, with a rapidly expanding climbing practice, Yvon Chouinard became aware that the intensive use of hard steel pitons quickly damaged the most popular cliffs in the United States.
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