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Patagonia

The adventure of the Patagonia brand is closely linked to the story of Yvon Chouinard, a passionate climber who throughout his childhood never stopped exploring the most mythical cliffs of the United States. It is 1953 and Yvon Chouinard is only 14 years old at the time. Very quickly the material of the time found its limits. The soft steel pitons, which can only be used once, are not at all suitable for use on the giant walls of the Yosemite. Yvon Chouinard then began to manufacture reusable hard steel pitons by hand. Very quickly word of mouth started to take effect and his equipment was a resounding success. He is then forced to upgrade his production tool and gradually switches to more and more sophisticated machines. In 1965, he joined forces with Tom Frost, an aeronautical engineer, to mass produce quality equipment with a refined design. The company Chouinard Equipment was then created. But in 1970, with a rapidly expanding climbing practice, Yvon Chouinard became aware that the intensive use of hard steel pitons quickly damaged the most popular cliffs in the United States.

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78 items

Patagonia Cap Fitz Roy Horizons Trucker Hat White General View

Patagonia Cap Fitz Roy Horizons Trucker Hat White Rear

10% OFF

Cap Fitz Roy Horizons Trucker Hat White W/classic Navy

From From £31.32

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Patagonia Cap Kids Trucker Hat Illustrated Fitz Bear Forge Grey General View

Patagonia Cap Kids Trucker Hat Illustrated Fitz Bear Forge Grey Detail

10% OFF

Cap Kids Trucker Hat Illustrated Fitz Bear Forge Grey

From From £22.37

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Cap P-6 Logo Trucker Hat Black

From From £31.32

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Patagonia Cap Kids Trucker Hat Fitz Roy Bison White Marble General View

Patagonia Cap Kids Trucker Hat Fitz Roy Bison White Marble Detail

10% OFF

Cap Kids Trucker Hat Fitz Roy Bison White Marble

From From £22.37

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Cap Line Logo Ridge Lopro Trucker

From From £31.32

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Colours available

10% OFF

Tee-Shirt Line Logo Ridge Pocket Responsibili-tee Glyph Gold

Recommended price £35.70

-30^%

From From £24.98

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Sizes available

M

Cap P-6 Logo Lopro Trucker Hat Black

From From £31.32

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Colours available

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Cap P-6 Logo Lopro Trucker Hat White Forge Grey

From From £31.32

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10% OFF

Cap P6 Logo Trucker Hat White Fire Andes Blue

From From £31.32

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TU

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Patagonia Urban Jacket Torrentshell 3l Roamer Red General View

Patagonia Urban Jacket Torrentshell 3l Roamer Red Side

Urban Jacket Torrentshell 3l Roamer Red

From From £143.06

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10% OFF

Cap Line Logo Ridge Lopro Trucker Hat-spanish Red

From From £31.32

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Cap P-6 Logo Lopro Trucker Hat Navy Blue

From From £31.32

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Patagonia Technical Pants Snowshot Peppergrass Green General View

Patagonia Technical Pants Snowshot Peppergrass Green Details

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Technical pants Snowshot Peppergrass Green

Recommended price £178.85

-30^%

From From £125.20

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M

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Patagonia Tee-Shirt Fitz Roy Bear Organic Big Sky Blue General View

Patagonia Tee-Shirt Fitz Roy Bear Organic Big Sky Blue Side

Tee-Shirt Fitz Roy Bear Organic Big Sky Blue

From From £31.32

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Patagonia Cap Fitz Roy Bear Trucker Hat White General View

Patagonia Cap Fitz Roy Bear Trucker Hat White Rear

10% OFF

Cap Fitz Roy Bear Trucker Hat Forge Grey

From From £31.32

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Patagonia Shirt Go To Shirt Micro Mixture White Wash General View

Patagonia Shirt Go To Shirt Micro Mixture White Wash Detail

Shirt Go To Shirt Micro Mixture White Wash

From From £62.54

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Patagonia Tee-Shirt Live Simply Guitar Responsibili-tee-white Front

Patagonia Tee-Shirt Live Simply Guitar Responsibili-tee-white Face

Tee-Shirt Live Simply Guitar Responsibili-tee-white

From From £31.32

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10% OFF

Sweatshirt P6 Logo Uprisal Hoody Black

From From £80.44

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S
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Colours available

Patagonia Sweatshirt Pastel P-6 Label Ahnya Ful L-zip Hoody-berlin Blue Front

Patagonia Sweatshirt Pastel P-6 Label Ahnya Ful L-zip Hoody-berlin Blue Back

Sweatshirt Pastel P-6 Label Ahnya Ful L-zip Hoody-berlin Blue

From From £62.54

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Tee-Shirt Pastel P-6 Logo Organic Crew Mellow Melon

From From £31.32

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XS
S

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Patagonia Tee-Shirt Road To Regenerative Lw Te E-bayou Blue General View

Patagonia Tee-Shirt Road To Regenerative Lw Te E-bayou Blue Detail

Tee-Shirt Road To Regenerative Lw Te E-bayou Blue

From From £40.26

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Patagonia Tee-Shirt Road To Regenerative Lw Tee-feather Grey General View

Patagonia Tee-Shirt Road To Regenerative Lw Tee-feather Grey Detail

Tee-Shirt Road To Regenerative Lw Tee-feather Grey

From From £40.26

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Patagonia Backpack Arbor Classic Pack 25l Bence Brown General View

Patagonia Backpack Arbor Classic Pack 25l Classic Navy General View

10% OFF

Backpack Arbor Classic Pack 25l Classic Navy

Recommended price £71.48

-20^%

From From £57.17

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Colour available

Patagonia Shirt Go To Shirt Hemp Stripe Pigeon Blue General View

Patagonia Shirt Go To Shirt Hemp Stripe Pigeon Blue Detail

Shirt Go To Shirt Hemp Stripe Pigeon Blue

From From £62.54

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Patagonia Shirt Go To Shirt Surfers Stone Blue General View

Patagonia Shirt Go To Shirt Surfers Stone Blue Face

Shirt Go To Shirt Surfers Stone Blue

From From £62.54

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Colours available

Sweatshirt Line Logo Ridge Uprisal Hoody-gravel Heather

From From £80.44

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Sizes available

S
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Colour available

Patagonia Fleece Lw Better Sweater Black General View

Fleece Lw Better Sweater Black

From From £125.17

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Sizes available

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Colours available

Patagonia Fleece Lw Better Sweater New Navy General View

Fleece Lw Better Sweater New Navy

From From £125.17

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Sizes available

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Colours available

Patagonia Fleece Micro D Snap-t P/o Drifter Grey W/white Wash General View

Patagonia Fleece Micro D Snap-t P/o Drifter Grey W/white Wash Detail

Fleece Micro D Snap-t P/o Drifter Grey W/white Wash

From From £80.44

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Continuation of the adventure of the clothing brand Patagonia:

The company then completely changes its production line and relies on aluminium wedges that can be easily inserted and removed without being hammered into the rock. The success is dazzling as the jammers sell faster than what the Chouinard Equipment plant can provide.

The 1970s was also the time of the revolution in outdoor sportswear, which was still mostly made of cotton, a material that was not very breathable and which froze when wet. In 1972, Chouinard Equipment was renamed Patagonia and after a long period of research and development, the brand launched the first synthetic warm undergarment based on polypropylene in 1980 and then some time later a revolutionary soft fleece: Synchilla. In 1985, Patagonia again innovated and replaced its polypropylene fibre with Capilene treated polyester, a material that is more resistant to machine wear and tear and wicks moisture away perfectly.

The early 1980s also marked a major turning point for Patagonia, which launched colourful and flashy clothing on the market far from the green and brown standards of the time. Success was immediate and Patagonia became a fashionable brand with one of the most spectacular growth rates in the United States.

The spirit of Patagonia is then relaxed. The company supporting all outdoor activities of its employees, whether during the working day by promoting running and surfing or for the organisation of ski or climbing outings.

But it was at the end of the 1980s that Patagonia positioned itself in favour of the environment with concrete measures such as the payment of 1% of its turnover to militant environmental associations via the 1% for the Planet movement. At the same time, the American brand is developing recycled polyester for the production of its entire Synchilla fleece range. Since then, Patagonia has continued to innovate to preserve nature and in 1996, organic cotton became the company's standard. Other eco-responsible materials are also emerging, such as hemp, natural down, recycled nylon and recycled wool.

Today, Patagonia remains a brand committed to protecting the environment. Its high-quality technical products, available in various ranges, are suitable for both everyday use and for high altitude expeditions.

Discover our collection of ski jackets and technical ski pants, as well as warm down jackets and many other clothing and accessories such as lumberjack shirts, fleeces and backpacks designed for winter sports.