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Patagonia

The adventure of the Patagonia brand is closely linked to the story of Yvon Chouinard, a passionate climber who throughout his childhood never stopped exploring the most mythical cliffs of the United States. It is 1953 and Yvon Chouinard is only 14 years old at the time. Very quickly the material of the time found its limits. The soft steel pitons, which can only be used once, are not at all suitable for use on the giant walls of the Yosemite. Yvon Chouinard then began to manufacture reusable hard steel pitons by hand. Very quickly word of mouth started to take effect and his equipment was a resounding success. He is then forced to upgrade his production tool and gradually switches to more and more sophisticated machines. In 1965, he joined forces with Tom Frost, an aeronautical engineer, to mass produce quality equipment with a refined design. The company Chouinard Equipment was then created. But in 1970, with a rapidly expanding climbing practice, Yvon Chouinard became aware that the intensive use of hard steel pitons quickly damaged the most popular cliffs in the United States.

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67 items

Cap P-6 Logo Trucker Hat Black - Sans

From From £31.36

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Cap P-6 Logo Trucker Hat Forge Grey - Sans

From From £31.36

Patagonia Beanies Brodeo Beanie Feather Grey Back

Patagonia Beanies Brodeo Beanie Feather Grey Side

Beanies Brodeo Beanie Feather Grey - Sans

From From £35.75

Eco-designed in a blend of recycled wool and nylon, the Patagonia Brodeo Beanie Feather Grey lapel Cap is perfect to keep out the cold

Patagonia Shirt Fjord Flannel Independence Forge Grey Overview

Patagonia Shirt Fjord Flannel Independence Forge Grey Back

Shirt Fjord Flannel Independence Forge Grey

From From £85.12

Sizes available

M
L

Colours available

Tee-Shirt Line Logo Ridge Pocket Responsibili-tee Barn Red

From From £40.32

Sizes available

S
M

Colour available

Patagonia Tee-Shirt Road To Regenerative Lw Tee-feather Grey General View

Patagonia Tee-Shirt Road To Regenerative Lw Tee-feather Grey Detail

EXTRA 15% OFF

Tee-Shirt Road To Regenerative Lw Tee-feather Grey

From From £40.32

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Sizes available

S
M

Colours available

Patagonia Backpack Black Hole Pack 25l Black Overview

Patagonia Backpack Black Hole Pack 25l Black Back

Backpack Black Hole Pack 25l Black - Sans

From From £98.47

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Colours available

Patagonia Backpack Black Hole Pack 25l Classic Navy Overview

Patagonia Backpack Black Hole Pack 25l Classic Navy Back

Backpack Black Hole Pack 25l Classic Navy - Sans

From From £98.47

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Colours available

Patagonia Tee-Shirt Fitz Roy Horizons Responsibili-Tee New Navy Overview

Patagonia Tee-Shirt Fitz Roy Horizons Responsibili-Tee New Navy Back

Tee-Shirt Fitz Roy Horizons Responsibili-tee New Navy

From From £35.75

Sizes available

XL

Colour available

Patagonia Shirt Fjord Flannel Independence New Navy Back

Patagonia Shirt Fjord Flannel Independence New Navy Front

Shirt Fjord Flannel Independence New Navy

From From £85.12

Sizes available

L

Colours available

Patagonia Shirt Fjord Flannel Plots Burnished Red Overview

Patagonia Shirt Fjord Flannel Plots Burnished Red Face

Shirt Fjord Flannel Plots Burnished Red

From From £85.12

Sizes available

L
XL

Colours available

Patagonia Fleece Micro D Snap-t P/o New Navy W/classic Red Overview

Fleece Micro D Snap-t P/o New Navy W/classic Red

From From £80.55

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Sizes available

S
M

Colour available

Sweatshirt P6 Logo Uprisal Hoody Black

From From £80.55

Sizes available

S

Colour available

Patagonia Fleece Retro X Bomber Basin Green Overview

Patagonia Fleece Retro X Bomber Basin Green Back

Fleece Retro X Bomber Basin Green

From From £152.23

Sizes available

L
XL

Colour available

Patagonia Travel bag Black Hole Duffel 40l Smolder Blue Overview

Patagonia Travel bag Black Hole Duffel 40l Smolder Blue Back

Travel bag Black Hole Duffel 40l Smolder Blue - Sans

From From £98.47

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Colour available

Patagonia Travel bag Black Hole Duffel 55l Crater Blue - Sans Overview

Patagonia Travel bag Black Hole Duffel 55l Crater Blue - Sans Back

Travel bag Black Hole Duffel 55l Crater Blue - Sans

Recommended price £107.43

-20^%

From From £85.93

Patagonia Gloves Cap Mw Liner Gloves Black Overview

Patagonia Gloves Cap Mw Liner Gloves Black Back

Gloves Cap Mw Liner Gloves Black

From From £40.32

Sizes available

S (17-19)

Patagonia Backpack Descensionist 32l Crater Blue Overview

Patagonia Backpack Descensionist 32l Crater Blue Back

Backpack Descensionist 32l Crater Blue

From From £161.19

Sizes available

S-M (71-91)
LXL (81-107)

Patagonia Shirt Fjord Flannel Lawrence New Navy Back

Patagonia Shirt Fjord Flannel Lawrence New Navy Front

Shirt Fjord Flannel Lawrence New Navy

From From £80.55

Sizes available

S

Colour available

Patagonia Shirt Go To Shirt Hemp Stripe Pigeon Blue General View

Patagonia Shirt Go To Shirt Hemp Stripe Pigeon Blue Detail

EXTRA 15% OFF

Shirt Go To Shirt Hemp Stripe Pigeon Blue

Recommended price £62.63

-40^%

From From £37.54

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Sizes available

S

Colours available

Patagonia Beanies Kid's Powder Town Beanie Park Stripe Knit Joya Blue Back

Patagonia Beanies Kid's Powder Town Beanie Park Stripe Knit Joya Blue Side

Beanies Kid's Powder Town Beanie Park Stripe Knit Joya Blue - Sans

From From £34.85

Patagonia's Kid's Powder Town Beanie Park Stripe Knit Joya Blue pom-pom hat with ribbed lapel offers excellent protection against the cold, eco-designed in recycled polyester

Patagonia Backpack Snowdrifter Pack - 20l Crater Blue Overview

Patagonia Backpack Snowdrifter Pack - 20l Crater Blue Back

Backpack Snowdrifter Pack - 20l Crater Blue

From From £107.43

Sizes available

S-M
LXL

Patagonia Ski pants Snowshot Classic Navy Overview

Patagonia Ski pants Snowshot Classic Navy Back

EXTRA 15% OFF

Technical pants Snowshot Classic Navy

Recommended price £179.11

-30^%

From From £125.38

From

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Sizes available

L
XL

Colours available

Patagonia Sweatshirt P-6 Label Uprisal Gravel Heather Overview

Patagonia Sweatshirt P-6 Label Uprisal Gravel Heather Back

Sweatshirt P-6 Label Uprisal Gravel Heather

From From £80.55

Sizes available

S
M

Colours available

EXTRA 15% OFF

Cap P-6 Logo LoPro Trucker Hat Forge Grey - Sans

From From £31.36

Cap P-6 Logo Lopro Trucker Hat Black - Sans

From From £31.36

-

Colour available

EXTRA 15% OFF

Cap P-6 Logo Lopro Trucker Hat White W/mellow Melon - Sans

From From £31.36

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Continuation of the adventure of the clothing brand Patagonia:

The company then completely changes its production line and relies on aluminium wedges that can be easily inserted and removed without being hammered into the rock. The success is dazzling as the jammers sell faster than what the Chouinard Equipment plant can provide.

The 1970s was also the time of the revolution in outdoor sportswear, which was still mostly made of cotton, a material that was not very breathable and which froze when wet. In 1972, Chouinard Equipment was renamed Patagonia and after a long period of research and development, the brand launched the first synthetic warm undergarment based on polypropylene in 1980 and then some time later a revolutionary soft fleece: Synchilla. In 1985, Patagonia again innovated and replaced its polypropylene fibre with Capilene treated polyester, a material that is more resistant to machine wear and tear and wicks moisture away perfectly.

The early 1980s also marked a major turning point for Patagonia, which launched colourful and flashy clothing on the market far from the green and brown standards of the time. Success was immediate and Patagonia became a fashionable brand with one of the most spectacular growth rates in the United States.

The spirit of Patagonia is then relaxed. The company supporting all outdoor activities of its employees, whether during the working day by promoting running and surfing or for the organisation of ski or climbing outings.

But it was at the end of the 1980s that Patagonia positioned itself in favour of the environment with concrete measures such as the payment of 1% of its turnover to militant environmental associations via the 1% for the Planet movement. At the same time, the American brand is developing recycled polyester for the production of its entire Synchilla fleece range. Since then, Patagonia has continued to innovate to preserve nature and in 1996, organic cotton became the company's standard. Other eco-responsible materials are also emerging, such as hemp, natural down, recycled nylon and recycled wool.

Today, Patagonia remains a brand committed to protecting the environment. Its high-quality technical products, available in various ranges, are suitable for both everyday use and for high altitude expeditions.

Discover our collection of ski jackets and technical ski pants, as well as warm down jackets and many other clothing and accessories such as lumberjack shirts, fleeces and backpacks designed for winter sports.