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Patagonia

The adventure of the Patagonia brand is closely linked to the story of Yvon Chouinard, a passionate climber who throughout his childhood never stopped exploring the most mythical cliffs of the United States. It is 1953 and Yvon Chouinard is only 14 years old at the time. Very quickly the material of the time found its limits. The soft steel pitons, which can only be used once, are not at all suitable for use on the giant walls of the Yosemite. Yvon Chouinard then began to manufacture reusable hard steel pitons by hand. Very quickly word of mouth started to take effect and his equipment was a resounding success. He is then forced to upgrade his production tool and gradually switches to more and more sophisticated machines. In 1965, he joined forces with Tom Frost, an aeronautical engineer, to mass produce quality equipment with a refined design. The company Chouinard Equipment was then created. But in 1970, with a rapidly expanding climbing practice, Yvon Chouinard became aware that the intensive use of hard steel pitons quickly damaged the most popular cliffs in the United States.

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56 items

Patagonia Urban Jacket Insulated Quandary Black General View

Urban Jacket Insulated Quandary Black

From From £254.14

From From £254.14

Sizes available

XL

Colour available

Patagonia Ski Jacket Insulated Snowshot Oxide Red General View

Patagonia Ski Jacket Insulated Snowshot Oxide Red Details

Ski Jacket Insulated Snowshot Oxide Red

From From £279.55

From From £279.55

Sizes available

M
L

Colour available

Cap P6 Logo Trucker Hat White Fire Andes Blue

From From £29.66

From From £29.66

Sizes available

TU

Colours available

Patagonia Technical Pants Snow Guide Classic Navy General View

Patagonia Technical Pants Snow Guide Classic Navy Front

Technical pants Snow Guide Classic Navy

From From £186.35

From From £186.35

Sizes available

S
M
L

Patagonia Ski Jacket 3in1 Snowshot Peppergrass Green General View

Patagonia Ski Jacket 3in1 Snowshot Peppergrass Green Details

Ski Jacket 3in1 Snowshot Peppergrass Green

From From £355.82

From From £355.82

Sizes available

S
M
L
XL

Colours available

Tee-Shirt Capilene Cool Daily Graphic Line Logo Ridge Stone Blue

From From £42.29

From From £42.29

Sizes available

S
XL

Tee-Shirt Capilene Cool Daily Graphic P-6 Logo Feather Grey

From From £42.29

From From £42.29

Sizes available

L

LIV-OFFERTE-99-199_EN

Patagonia Technical Underwear Capilene Crew Oxide Red General View

Technical underwear Capilene Crew Oxide Red

From From £59.23

From From £59.23

Sizes available

S
M

Patagonia Shirt Fjord Flannel Canopy Sisu Brown General View

Shirt Fjord Flannel Canopy Sisu Brown

From From £72.02

From From £72.02

Sizes available

M
L

Colours available

Patagonia Shirt Fjord Flannel Defender Neo Navy General View

Patagonia Shirt Fjord Flannel Defender Neo Navy Details

Shirt Fjord Flannel Defender Neo Navy

From From £76.18

From From £76.18

Sizes available

L

Colours available

Patagonia Shirt Fjord Flannel Folk Dobby Bristle Brown General View

Patagonia Shirt Fjord Flannel Folk Dobby Bristle Brown Details

Shirt Fjord Flannel Folk Dobby Bristle Brown

From From £76.18

From From £76.18

Sizes available

L

Colours available

Patagonia Urban Jacket Insulated Fjord Flannel Observer Mojave Khaki General View

Urban Jacket Insulated Fjord Flannel Observer Mojave Khaki

From From £143.98

From From £143.98

Sizes available

S
L

Colour available

Tee-Shirt Line Logo Ridge Pocket Responsibili-tee Dolomite Blue

From From £33.82

From From £33.82

Sizes available

L

Tee-Shirt Line Logo Ridge Pocket Responsibili-tee Glyph Gold

From From £33.82

From From £33.82

Sizes available

M

listing-small-20-ans_EN

Sweatshirt Line Logo Ridge Uprisal Classic Navy

From From £76.18

From From £76.18

Sizes available

M
L

Patagonia Fleece Micro D Snap-t Neo Navy General View

Fleece Micro D Snap-t Neo Navy

From From £76.18

From From £76.18

Sizes available

M
L

Colours available

Sweatshirt P-6 Logo Crew El Cap Khaki

From From £42.29

From From £42.29

Sizes available

M

Tee-Shirt P-6 Logo Responsibili-tee Fire

From From £29.66

From From £29.66

Sizes available

M
L

Colours available

Patagonia Technical Pants Snowshot Classic Navy General View

Patagonia Technical Pants Snowshot Classic Navy Detail

Technical pants Snowshot Classic Navy

From From £169.39

From From £169.39

Sizes available

M
L

Colours available

Patagonia Ski Jacket Triolet Fire Présenation

Ski Jacket Triolet Fire

From From £321.92

From From £321.92

Sizes available

S
M
L

Colours available

Patagonia Ski Jacket 3in1 Snowshot Oxide Red General View

Patagonia Ski Jacket 3in1 Snowshot Oxide Red Details

Ski Jacket 3in1 Snowshot Oxide Red

From From £355.82

From From £355.82

Sizes available

M
L

Colours available

Patagonia Backpack Arbor Classic Pack 25l Classic Navy General View

Patagonia Backpack Arbor Classic Pack 25l Classic Navy Detail

SALES

Backpack Arbor Classic Pack 25l Classic Navy

Recommended price £67.70

-20^%

Recommended price £67.70

-20^%

From From £54.14

From From £54.14

Colour available

Patagonia Travel Bag Black Hole Duffel 100 L Black General View

Patagonia Travel Bag Black Hole Duffel 100 L Black Detail

Travel bag Black Hole Duffel 100 L Black

From From £135.50

From From £135.50

Patagonia Travel Bag Black Hole Duffel 55 L Birch White General View

Patagonia Travel Bag Black Hole Duffel 55 L Birch White Detail

SALES

Travel bag Black Hole Duffel 55 L Birch White

Recommended price £101.60

-20^%

Recommended price £101.60

-20^%

From From £81.26

From From £81.26

Patagonia Travel Bag Black Hole Duffel 55 L Black W Fitz Trout General View

Patagonia Travel Bag Black Hole Duffel 55 L Black W Fitz Trout Detail

Travel bag Black Hole Duffel 55 L Black W Fitz Trout

From From £101.60

From From £101.60

Patagonia Ski Jacket Calcite Peppergrass Green General View

Patagonia Ski Jacket Calcite Peppergrass Green Rear

Ski Jacket Calcite Peppergrass Green

From From £224.56

From From £224.56

Sizes available

S
M

Colour available

Patagonia Technical Underwear Capilene Crew Classic Navy General View

Technical underwear Capilene Crew Classic Navy

From From £59.23

From From £59.23

Sizes available

S
M
L
XL

Patagonia Cap Fitz Roy Horizons Trucker Hat Break Up Blue General View

Patagonia Cap Fitz Roy Horizons Trucker Hat Break Up Blue Rear

Cap Fitz Roy Horizons Trucker Hat Break Up Blue

From From £29.66

From From £29.66

Sizes available

ONE SIZE (TU)

Colour available

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Continuation of the adventure of the clothing brand Patagonia:

The company then completely changes its production line and relies on aluminium wedges that can be easily inserted and removed without being hammered into the rock. The success is dazzling as the jammers sell faster than what the Chouinard Equipment plant can provide.

The 1970s was also the time of the revolution in outdoor sportswear, which was still mostly made of cotton, a material that was not very breathable and which froze when wet. In 1972, Chouinard Equipment was renamed Patagonia and after a long period of research and development, the brand launched the first synthetic warm undergarment based on polypropylene in 1980 and then some time later a revolutionary soft fleece: Synchilla. In 1985, Patagonia again innovated and replaced its polypropylene fibre with Capilene treated polyester, a material that is more resistant to machine wear and tear and wicks moisture away perfectly.

The early 1980s also marked a major turning point for Patagonia, which launched colourful and flashy clothing on the market far from the green and brown standards of the time. Success was immediate and Patagonia became a fashionable brand with one of the most spectacular growth rates in the United States.

The spirit of Patagonia is then relaxed. The company supporting all outdoor activities of its employees, whether during the working day by promoting running and surfing or for the organisation of ski or climbing outings.

But it was at the end of the 1980s that Patagonia positioned itself in favour of the environment with concrete measures such as the payment of 1% of its turnover to militant environmental associations via the 1% for the Planet movement. At the same time, the American brand is developing recycled polyester for the production of its entire Synchilla fleece range. Since then, Patagonia has continued to innovate to preserve nature and in 1996, organic cotton became the company's standard. Other eco-responsible materials are also emerging, such as hemp, natural down, recycled nylon and recycled wool.

Today, Patagonia remains a brand committed to protecting the environment. Its high-quality technical products, available in various ranges, are suitable for both everyday use and for high altitude expeditions.

Discover our collection of ski jackets and technical ski pants, as well as warm down jackets and many other clothing and accessories such as lumberjack shirts, fleeces and backpacks designed for winter sports.