Columbia offers functional and durable products for winter sports, mountain touring, trail, etc. The history of this essential brand began in 1938 when a family fleeing Nazi Germany settled in Portland, USA and bought a small hat factory. A lot has happened since then, but the motto of the founder Gert Boyle still inspires the development of the brand: "It's perfect, but you can do better”. Columbia has made its mark on the sports and outdoor industry on numerous occasions, for example in 1986 with its Bugaboo parka, which revolutionised the equipment of alpine skiers, by developing Omni-Heat Reflective technology in 2010 consisting of small silver dots that reflect body heat, or in 2016 by offering a rainwear that is both waterproof and breathable. In addition, the brand is committed to its social responsibility and to reducing its impact on the environment, implementing responsible practices throughout its supply chain, etc.