Another brand who has played a role in the start and the evolution of snowboarding. Nidecker took huge risks when quitting its main activity (making cross-country skis) to start in a new field that wasn't even popular yet. No right to fail. The brand had to offer high-quality boards straight away. Quality in terms of materials and technologies used. Nidecker is also giving a lot of importance to design and marketing, which explains the look of the products.