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Adidas

The 3 stripes brand needs no more introduction. Founded in 1949 by Adolf Dassler in Herzogenaurach, Bavaria, Germany, Adidas is one of the worldwide leaders and ranks number 2 in the sportswear industry. Son of a shoemaker, Adolf Dassler creates a brand of sports shoes with his brother Rudolf in the early 1920's. Adolf handles production and manufacturing while his brother takes care of sales and marketing. The brand reached a peak in 1936 at the Berlin Olympics, when one of the athletes wore a pair of Dassler shoes and won 4 gold medals. Then came World War II and the wives of the two brothers. Both brought an end to the Dassler story but every end is an opportunity for a fresh start. In 1948, after the two brothers split up, Adolf combines his nickname (Adi) with his last name Dassler to make Adidas while his brother Rudolf launches the brand Ruda which quickly became Puma. Read more about Adidas story...

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