Gore Wear is the clothing brand from W. L. Gore & Associates, founder of a technological wonder: the Gore-Tex.
You must have heard of it, this revolutionary membrane is waterproof, windproof and breathable all at once. With its 1.4 billion pores per cm², it prevents rain from getting in all while wicking away. Whether it is for your ski jacket or your gloves, nothing works better than Gore-Tex to keep you warm all-day, no matter the conditions!
Before creating his company in 1958, Wilbert L. Gore was a DuPont engineer who believed that the involvement and consideration of his employees were keys to success. It's his son, Robert, who discovered the amazing properties of Polytetrafluoroethylene (PTFE). Launched in 1985 and specifically designed for cycling, the Giro was the very-first Gore-Tex jacket.
In 1992, the brand launched the Windstopper technology and soon after the success of its Bike Wear range, moved its focus on running with the Concurve Running Wear collection.
The ultra-light Windstopper Helium jacket received the Runner’s World ISPO Award in 2002. The Windstopper technology received the 2004 Innovation of the Year at the British Runner’s World. Finally, the Gore-Tex Airvantage system, that allows you to manually adjust the level of insulation during a race, won the ISPO Award in 2007.
The Gore Bike and Gore Running brands merged in 2018 to create Gore Wear. If the sportswear applications are getting known, we tend to forget that Gore-Tex is also used for medical equipment, space navigation, musical instruments or electronics. Thanks to this invention, Robert W. Gore was inducted into the National Inventors Hall of Fame in 2006. Nowadays, the company still belongs to the Gore family and keeps on innovating with technologies such as the Comfort Mapping and Active Shell.