The Roxa story began in the 1980s when the Rosato brothers decided to work together in the Italian town of Asolo. Lorenzo, Giuliano, Elvio and Giuseppe were busy assembling ski boots for other, more famous brands such as Nordica and Scarpa, but they soon decided to strike out on their own and launch their own brand. Roxa was born of a desire to showcase authentic and innovative technologies and designs. After specialising for a time in ice skates, the Italians now intend to conquer the world of skiing with their new range of innovative ski touring boots.