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Roxa

Roxa’s story started in the 80’s when the Rosato brothers decided to start working together in the town of Asolo, Italy. Lorenzo, Giuliano, Elvio and Giuseppe were busy assembling ski boots for other more famous brands such as Nordica or Scarpa but soon decided to stand on their own and launched their new brand. Roxa was born from the desire to bring forward authentic, innovative technologies and ...

Roxa’s story started in the 80’s when the Rosato brothers decided to start working together in the town of Asolo, Italy. Lorenzo, Giuliano, Elvio and Giuseppe were busy assembling ski boots for other more famous brands such as Nordica or Scarpa but soon decided to stand on their own and launched their new brand. Roxa was born from the desire to bring forward authentic, innovative technologies and designs. After specializing in ice skates for a while, the Italians now intend to take over the skiing world with their new range of innovative Roxa ski boots.

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