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You don't know the Electric brand? Well, it's time to get started! It is the trendiest and trendiest Californian brand in the market for ski masks and sunglasses. Electric is the premium sports and lifestyle accessories brand, rooted in the American West Coast culture, rich in action, sports, music and art from Southern California. With an electric and electrified spirit for the design and manufacture of its products, the brand also markets a wide range of watches, sunglasses, ski masks, snowboard helmets, bags, clothing and accessories throughout the world. In 2011, Electric became a member of the Kering Group, the world leader in luxury clothing and accessories. Electric masks are known to be very comfortable, can be worn on the skin or on stylish caps. And Electric sunglasses will delight men, because beautiful collections are created for them every year, as close as possible to fashion trends and new looks. And as it has become essential to protect your head, Electric now manufactures very elegant ski helmets. To be worn without moderation.

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