In 2010, after 21 years spent in the snowboard industry, Josef Holub decided to start his own brand, Goodboards, and to install it on the shores of Lake Ammer in Upper Bavaria, South of Munich. With the support of his two loyal associates, Sandra Schäfer and Maik Friese, the brand specialized in high-end snowboards built in limited quantity in two Czech factories. The company pays a particular attention to the choice of its materials, both sustainable and high-quality, and intends to seduce you with its incredible attention to detail and refined apparent-wood designs. To get closer to its customers and partners, Goodboards organizes a huge test tour every year with a total of 120 events taking place in France, Austria, Switzerland, and Germany.