Inspired by a trip to Tokyo, the notorious brand Superdry was founded in Great-Britain in 2003, from the impulse of 2 brilliant minds: Julian Dunkerton (founder of "Cult" in 1985) and James Holder (founder of "Bench" in 1992). Read more about Superdry...
After a successful introduction within the Cult brand, the very first Superdry store opened its doors in 2004. The brand’s DNA is defined by an American vintage sportwave spirit combined to hand-drawn iconic Japanese graphics. Add a few trendy designs, some quality materials and an authentic colour fading technique into the mix and you get the secret behind the success of the British brand.
If the first collection only had five t-shirt models, Superdry now offers thousands of articles with no less than 500 different logos. In 2010, more than one million windproof jackets were sold and the SuperGroup to which the brand belongs entered the stock market.
And then, we would have to wait until the 2014 winter for Superdry Snow to be launched with a full range of high-performance ski and snowboard clothing in accordance with the excellence criteria the brand has set itself in terms of design and technicity. Staying warm and stylish is now possible with the Superdry ski jackets and pants. Subtle or flashy, the choice is yours. All that’s left is to choose a nice little beanie and you are ready to go!