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Picture shirt

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Picture Mataikona Short Sleeve Shirt Aster Print Picture Mataikona Short Sleeve Shirt Aster Print
  • Recommended price

    £66.00

    -50%

    £33.00

The Mataikona Short Sleeve Shirt Aster Print from Picture is a garment made from organic cotton, combining comfort and casual style for all occasions.

Colour
  • Picture Mataikona Short Sleeve Shirt Aster Print
  • Picture Mataikona Short Sleeve Shirt Sunset Waves Print
Size
  • S
  • XL
Picture Shirt Perrie Shirt Aloe Overview Picture Shirt Perrie Shirt Aloe Back Extra 5% off
  • £96.71

The Picture Perrie Shirt Aloe organic cotton shirt is super comfortable to wear, no matter what kind of outings you're doing.

Colour
  • Picture Shirt Perrie Shirt Aloe Overview
  • Picture Perrie Shirt Wood Ash
Size
  • S
  • M
  • L
Picture Shirt Flaros Shirt Wood Ash Overview Picture Shirt Flaros Shirt Wood Ash Extra 5% off
  • Recommended price

    £74.80

    -49%

    £37.40

Picture's Flaros Shirt Wood Ash combines comfort and style with soft, breathable organic cotton, ideal for all your outings.

Colour
  • Picture Shirt Flaros Shirt Wood Ash Overview
Size
  • M
Picture Mareeba Printed Zigre Print Picture Mareeba Printed Zigre Print
  • £70.31

The Mareeba Printed Zigre Print Picture shirt is soft, light and comfortable thanks to its 100% Tencel fabric.

Colour
  • Picture Mareeba Printed Zigre Print
Size
  • S
  • M
  • L
Picture Nollur Shirt Skipper Blue Picture Shirt Nollur Shirt Skipper Blue Back
  • Recommended price

    £57.20

    -50%

    £28.60

The Picture Nollur Shirt Skipper Blue is durable, comfortable and breathable, ideal for all your outdoor activities.

Colour
  • Picture Nollur Shirt Mango
  • Picture Nollur Shirt Skipper Blue
Size
  • S
  • L
OutdoorDays
Picture Spongy Blue Flower Embossed Picture Spongy Blue Flower Embossed
  • £70.31

Picture's Spongy Blue Flower Embossed shirt is soft and comfortable, thanks to an organic cotton-polyester blend.

Colour
  • Picture Spongy Blue Flower Embossed
Size
  • M
  • L
Picture Shirt Hillsboro Shitake Overview Picture Shirt Hillsboro Shitake Back Extra 5% off
  • Recommended price

    £79.11

    -45%

    £43.47
Colour
  • Picture Shirt Hillsboro Shitake Overview
Size
  • M
  • XL
Picture Aberry Fleece Shirt Potent Purple Picture Shirt Aberry Fleece Shirt Potent Purple Back Extra 5% off
  • Recommended price

    £96.71

    -50%

    £48.31

-

Colour
  • Picture Aberry Fleece Shirt Potent Purple
Size
  • XS
Picture Shirt Laikko Tobacco Overview Picture Shirt Laikko Tobacco Extra 5% off
  • Recommended price

    £74.80

    -45%

    £40.92

The Laikko Tobacco women's shirt from Picture combines organic cotton, a classic cut and versatility for optimum comfort in and out of the city.

Colour
  • Picture Shirt Laikko Tobacco Overview
Size
  • M
Picture Shirt Leewarm Shirt Tiki Print Overview Picture Shirt Leewarm Shirt Tiki Print Extra 5% off
  • Recommended price

    £79.11

    -50%

    £39.51

The Picture Leewarm Shirt is a versatile, stylish cotton shirt with a distinctive seersucker texture, perfect for everyday wear.

Colour
  • Picture Shirt Leewarm Shirt Tiki Print Overview
Size
  • S
Picture Shirt Mareeba Shirt Panthera Print Overview Picture Shirt Mareeba Shirt Panthera Print Extra 5% off
  • Recommended price

    £70.31

    -50%

    £35.11

The Mareeba Shirt Panthera Print by Picture is made from 100% Tencel, a breathable, easy-care fabric.

Colour
  • Picture Shirt Mareeba Shirt Panthera Print Overview
Size
  • S
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Picture Noliwa Corduroy Dark Chocolate Plaid Picture Noliwa Corduroy Dark Chocolate Plaid Extra 5% off
  • Recommended price

    £162.80

    -50%

    £81.40

Picture's Noliwa Corduroy Dark Chocolate Plaid overshirt combines organic cotton and elastane to provide softness, suppleness and comfort every day.

Colour
  • Picture Noliwa Corduroy Dark Chocolate Plaid
Size
  • S
Picture Sesia Cord Mango Picture Sesia Cord Mango
  • £57.20

Very easy to wear every day, Picture's Sesia Cord Mango women's shirt offers comfort, durability and style thanks to its stretch corduroy fabric.

Colour
  • Picture Sesia Cord Mango
Size
  • S

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Key Points at a Glance

  • Eco-friendly selection: Shirts and overshirts made from organic cotton, recycled polyester, Lyocell, flannel, and responsibly sourced wool to minimise environmental impact.
  • Comfort and durability: Reinforced finishing (strong seams), wooden or coconut buttons for enhanced durability whether in the city or outdoors.
  • Variety of styles: Checked ‘lumberjack’ shirts, retro-modern floral prints, regular or relaxed fits for both men and women.
  • Ethical commitment: All products transparently assessed by Clear Fashion. B Corporation® label, attesting to social and environmental responsibility. PFC-free water-repellent finish (certified technology) on all technical products. ‘Circular’ fibre recycling initiatives, ‘Sobriety & Decarbonisation’ programme, and a ‘Lifetime Repair’ service to extend garment life.
  • Versatility: Flannel, corduroy, or sherpa overshirts designed for layering and suitable for various temperature ranges.

Picture Shirts: Quality and Ethical Commitment

Picture Organic Clothing shirts and overshirts combine premium materials, functional fits, and authentic prints. They embody the brand’s mission to create sustainable clothing, ethically produced to suit anyone wishing to dress responsibly and reduce their environmental footprint, all in the spirit of Ride, Protect & Share.

Technical and Sustainable Materials

Picture’s ambition is clear: to make clothing that lasts. Their shirts perfectly reflect this vision, being made exclusively from responsible fabrics: organic cotton, recycled polyester, as well as Lyocell and sometimes flannel. Some overshirts also feature responsible or recycled wool. Each material is chosen for its durability, softness, and ability to accompany you in your daily life or leisure activities.

Careful Finishing

Some Picture shirts feature reinforced seams. Others are detailed with wooden or coconut buttons.

The Famous Picture Checked Shirts (Lumberjack Style)

Fans of the classic lumberjack style know that Picture takes pride in offering several versions. Some feature bold checks, others a plaid aesthetic—all with an authentic flair. One of the most iconic models is the Hillsboro for men.

Picture Organic Clothing Floral Shirts

Picture also offers a line of floral-patterned shirts. Made from organic cotton or a cotton-linen blend, these designs offer a retro-modern touch and excellent breathability for a stylish yet relaxed look. Women’s versions bring colour and femininity, while staying true to the brand’s sustainable values. Each print tells a story inspired by landscapes, board sports, or the wild outdoors.

The Picture DNA in Every Shirt and Overshirt


Ride, Protect & Share

The Ride, Protect & Share tagline reflects Picture’s identity as a brand created by and for those who ski, snowboard, surf, or skate. This commitment translates into practical fits, tough materials, and durable finishes—all designed to reduce environmental impact.

Overshirts: Versatility

Picture overshirts in flannel, corduroy or sherpa are designed to be worn like jackets, easy to layer. With varying levels of thickness, they’re durable and perfect for cooler temperatures, whether you’re hiking or exploring the city. Several of these overshirts feature check patterns.

Spotlight on Picture Women’s Shirts


Fit, Materials, and Inspiration

Women’s designs feature flattering fits: regular or relaxed. The materials are equally eco-responsible—organic cotton, recycled polyester, flannel, linen… Some styles are short-sleeved, others floral. All are extremely comfortable and casual. Among the women’s overshirts, some have checkered patterns—perfect for cool evenings at camp, or just as lovely on a café terrace in spring or autumn.

Style Meets Function

Some of Picture’s women’s shirts include a chest pocket—not just for looks, but genuinely practical. Some feature snap buttons. All are designed to fit your lifestyle, whether you're out for a forest walk or enjoying drinks on the terrace.