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Picture shirt

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Picture Perrie Shirt Aloe Picture Perrie Shirt Aloe
  • Recommended price

    £96.71

    -45%

    £52.71

The Picture Perrie Shirt Aloe organic cotton shirt is super comfortable to wear, no matter what kind of outings you're doing.

Colour
  • Picture Perrie Shirt Aloe
  • Picture Perrie Shirt Wood Ash
Size
  • S
Picture Flaros Shirt Wood Ash Picture Flaros Shirt Wood Ash
  • Recommended price

    £74.80

    -49%

    £37.40

Picture's Flaros Shirt Wood Ash combines comfort and style with soft, breathable organic cotton, ideal for all your outings.

Colour
  • Picture Flaros Shirt Wood Ash
Size
  • M
Picture Graftons Black Picture Graftons Black
  • £96.71

Made from organic cotton and spandex, the Graftons Black shirt by Picture combines comfort with freedom of movement.

Colour
  • Picture Graftons Black
  • Picture Graftons Shitake
Size
  • S
  • M
  • L
  • XL
Picture Hillsboro Dress Blues Picture Hillsboro Dress Blues
  • £79.11

The Hillsboro Dress Blues shirt from Picture combines lightweight organic cotton flannel with a regular fit for optimal comfort all year round.

Colour
  • Picture Hillsboro Dress Blues
  • Picture Hillsboro Olivine
Size
  • S
  • M
  • L
  • XL
Picture Hillsboro Olivine Picture Hillsboro Olivine
  • £79.11

The Hillsboro Olivine shirt by Picture is made of lightweight 100% organic cotton flannel for optimal everyday comfort.

Colour
  • Picture Hillsboro Dress Blues
  • Picture Hillsboro Olivine
Size
  • S
  • M
  • L
  • XL
Picture Graftons Shitake Picture Graftons Shitake
  • £96.71

The Graftons Shitake shirt by Picture combines organic cotton and spandex for natural comfort, with a regular fit and a dense fabric.

Colour
  • Picture Graftons Black
  • Picture Graftons Shitake
Size
  • M
  • L
  • XL
Autumn Offers
Picture Shirt Laikko Pure Cashmere Overview Picture Shirt Laikko Pure Cashmere Back New colour
  • £79.11

The Laikko Pure Cashmere women's shirt by Picture features a comfortable regular fit and organic cotton with a natural feel.

Colour
  • Picture Shirt Laikko Pure Cashmere Overview
Size
  • XS
  • S
  • M
Picture Noliwa Corduroy Dark Chocolate Plaid Picture Noliwa Corduroy Dark Chocolate Plaid Clearance
  • Recommended price

    £162.80

    -50%

    £81.40

Picture's Noliwa Corduroy Dark Chocolate Plaid overshirt combines organic cotton and elastane to provide softness, suppleness and comfort every day.

Colour
  • Picture Noliwa Corduroy Dark Chocolate Plaid
Size
  • S
  • M
  • L
  • XL
Picture Nollur Shirt Skipper Blue Picture Nollur Shirt Skipper Blue
  • Recommended price

    £57.20

    -57%

    £24.55

The Picture Nollur Shirt Skipper Blue is durable, comfortable and breathable, ideal for all your outdoor activities.

Colour
  • Picture Nollur Shirt Mango
  • Picture Nollur Shirt Skipper Blue
Size
  • S
  • L
Picture Shirt Norvon Brillant White Overview Picture Shirt Norvon Brillant White Back New colour
  • £114.31

The Norvon Brillant White women's shirt by Picture stands out for its thick organic cotton flannel, which is perfect for cool days.

Colour
  • Picture Shirt Norvon Brillant White Overview
Size
  • S
  • M
  • L
Picture Mareeba Printed Zigre Print Picture Mareeba Printed Zigre Print
  • Recommended price

    £70.31

    -45%

    £38.63

The Mareeba Printed Zigre Print Picture shirt is soft, light and comfortable thanks to its 100% Tencel fabric.

Colour
  • Picture Mareeba Printed Zigre Print
Size
  • S
  • M
Picture Perrie Shirt Wood Ash Picture Perrie Shirt Wood Ash
  • Recommended price

    £96.71

    -45%

    £52.71
Colour
  • Picture Perrie Shirt Aloe
  • Picture Perrie Shirt Wood Ash
Size
  • S
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Picture Aberry Fleece Shirt Potent Purple Picture Aberry Fleece Shirt Potent Purple Clearance
  • Recommended price

    £96.71

    -50%

    £48.31

-

Colour
  • Picture Aberry Fleece Shirt Potent Purple
Size
  • XS
Picture Hillsboro Shitake Picture Hillsboro Shitake Clearance
  • Recommended price

    £79.11

    -45%

    £43.47
Colour
  • Picture Hillsboro Shitake
Size
  • XL
Picture Leewarm Shirt Tiki Print Picture Leewarm Shirt Tiki Print
  • Recommended price

    £79.11

    -50%

    £39.51

The Picture Leewarm Shirt is a versatile, stylish cotton shirt with a distinctive seersucker texture, perfect for everyday wear.

Colour
  • Picture Leewarm Shirt Tiki Print
Size
  • S

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Key Points at a Glance

  • Eco-friendly selection: Shirts and overshirts made from organic cotton, recycled polyester, Lyocell, flannel, and responsibly sourced wool to minimise environmental impact.
  • Comfort and durability: Reinforced finishing (strong seams), wooden or coconut buttons for enhanced durability whether in the city or outdoors.
  • Variety of styles: Checked ‘lumberjack’ shirts, retro-modern floral prints, regular or relaxed fits for both men and women.
  • Ethical commitment: All products transparently assessed by Clear Fashion. B Corporation® label, attesting to social and environmental responsibility. PFC-free water-repellent finish (certified technology) on all technical products. ‘Circular’ fibre recycling initiatives, ‘Sobriety & Decarbonisation’ programme, and a ‘Lifetime Repair’ service to extend garment life.
  • Versatility: Flannel, corduroy, or sherpa overshirts designed for layering and suitable for various temperature ranges.

Picture Shirts: Quality and Ethical Commitment

Picture Organic Clothing shirts and overshirts combine premium materials, functional fits, and authentic prints. They embody the brand’s mission to create sustainable clothing, ethically produced to suit anyone wishing to dress responsibly and reduce their environmental footprint, all in the spirit of Ride, Protect & Share.

Technical and Sustainable Materials

Picture’s ambition is clear: to make clothing that lasts. Their shirts perfectly reflect this vision, being made exclusively from responsible fabrics: organic cotton, recycled polyester, as well as Lyocell and sometimes flannel. Some overshirts also feature responsible or recycled wool. Each material is chosen for its durability, softness, and ability to accompany you in your daily life or leisure activities.

Careful Finishing

Some Picture shirts feature reinforced seams. Others are detailed with wooden or coconut buttons.

The Famous Picture Checked Shirts (Lumberjack Style)

Fans of the classic lumberjack style know that Picture takes pride in offering several versions. Some feature bold checks, others a plaid aesthetic—all with an authentic flair. One of the most iconic models is the Hillsboro for men.

Picture Organic Clothing Floral Shirts

Picture also offers a line of floral-patterned shirts. Made from organic cotton or a cotton-linen blend, these designs offer a retro-modern touch and excellent breathability for a stylish yet relaxed look. Women’s versions bring colour and femininity, while staying true to the brand’s sustainable values. Each print tells a story inspired by landscapes, board sports, or the wild outdoors.

The Picture DNA in Every Shirt and Overshirt


Ride, Protect & Share

The Ride, Protect & Share tagline reflects Picture’s identity as a brand created by and for those who ski, snowboard, surf, or skate. This commitment translates into practical fits, tough materials, and durable finishes—all designed to reduce environmental impact.

Overshirts: Versatility

Picture overshirts in flannel, corduroy or sherpa are designed to be worn like jackets, easy to layer. With varying levels of thickness, they’re durable and perfect for cooler temperatures, whether you’re hiking or exploring the city. Several of these overshirts feature check patterns.

Spotlight on Picture Women’s Shirts


Fit, Materials, and Inspiration

Women’s designs feature flattering fits: regular or relaxed. The materials are equally eco-responsible—organic cotton, recycled polyester, flannel, linen… Some styles are short-sleeved, others floral. All are extremely comfortable and casual. Among the women’s overshirts, some have checkered patterns—perfect for cool evenings at camp, or just as lovely on a café terrace in spring or autumn.

Style Meets Function

Some of Picture’s women’s shirts include a chest pocket—not just for looks, but genuinely practical. Some feature snap buttons. All are designed to fit your lifestyle, whether you're out for a forest walk or enjoying drinks on the terrace.