Odlo
Odlo was founded in 1946 by norwegian Odd Roar Lofterød Senior. This former cross-country ski champion had for motto: "always make sure you're one step ahead". He was known for being an innovative thinker and that's what made his brand famous.
He began with knitting women's underwear before switching to another kind of clothing, inspired by his son who was at the time training with the norwegian skating team. In order to prevent him from freezing, he designed his first pants in Helanca fibres, offering a greater thermal insulation.
In 1963, Helanca fibres were used again for making a warm and stretchable suit. This suit was soon to be picked by the national norwegian team for wearing at Innsbruck Olympics. 8 years later, 20 national teams wear Odlo suits during Sapporo Olympics.
The first fully-synthetic sports underwear comes to life in 1973 under the name Odlo Termic.
Odd Roar Junior takes the lead of the company in 1979 and quickly moves to Switzerland. This move allows the brand to combine its norwegian roots with the swiss quality. Read more about Odlo...
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