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They have gone a long way, our three Auvergnats buddies (from Auvergne, french region). Remember, 3 years ago, they were deciding to quit what they were doing to start a new adventure in the clothing industry. One dropped his marketing career, the other left the achitecture industry, and the last one gave up on highschool. The challenge was risky. Competition is tough in the technical streetwear industry. Three years later, the challenge became a success. The idea of producing clothes while following ethical, bioligical and technical criteria surprised at first, and then seduced. The little Picture firs expanded all over the country and beyond. A fair reward for our locals.