PICTURE ORGANIC CLOTHING
The story of Picture sounds like a dream. 3 friends decide in 2008 to quit their job or studies to start a new adventure in the clothing industry. One dropped his marketing career, the other left the architecture industry, and the last one gave up on highschool. The challenge was risky but the stakes were high. Competition is rough in the technical clothing or streetwear industry but the challenge became a success. The idea of producing clothes that would meet ethical, biological and technical criteria was tricky but quickly adopted by the mass market. The little Picture tree spread all over the country and beyond. Nowadays, Picture is everywhere. Not only they’ve expanded their line of products but they’ve built themselves a strong reputation that calls for respect. From Picture ski jackets to Picture ski pants or fashionable ski helmets, all of their products are made with recycled materials and designed to offer the highest possible performance. The Picture Hubber helmet was actually rewarded with an ISPO Award when it was released. Picture also makes ski backpacks and skiing gloves meaning you can ride entirely covered in Picture if you want!