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Burton

If you're into snowboarding you know Burton. Founded in 1977 by Jake Burton, the brand has become an empire that has gone global. From snowboards to boots and snowboard bindings, Burton snowboard bags and other accessories, it covers any rider's needs. Burton also makes winter apparel such as snowboard jackets and snowboard pants such as the [AK] collection, or accessories like snowboard beanies or waterproof burton snowboard gloves. Burton has achieved what very few brands did, turn some of their products into legends. For two decades, the notorious Burton Custom board has been around and stands as an icon for any rider out there. Burton is also a team of pro riders all having their own skills and shining by their creativity. From legendary Shaun White to amazing Mark McMorris, Burton has conquered all podiums they could possibly step on.

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Burton Feelgood Burton Feelgood Extra 20% off
Burton
Snowboard Feelgood

  • Recommended price

    £560.91

    -20%

    £448.71

The Burton Feelgood is a versatile, stable, all-mountain freestyle snowboard designed for intermediate to advanced female riders, featuring Squeezebox technology and a Super Fly II 700G core.
Size
  • 152
Burton Ft Hometown Hero Burton Ft Hometown Hero
Burton
Snowboard Ft Hometown Hero

  • Recommended price

    £594.92

    -40%

    £356.91

The FT Hometown Hero is a freeride snowboard from Burton with which you will be able to ride in the entire resort no matter the snow conditions, with a good balance between performance and comfort. 
Size
  • 144
Burton Ski Jacket Gore-Tex 2L Pillowline True Black Overview Burton Ski Jacket Gore-Tex 2L Pillowline True Black Back
Burton
Ski Jacket Gore-Tex 2L Pillowline True Black

  • Recommended price

    £356.91

    -30%

    £249.81

-
Colour
  • Burton Ski Jacket Gore-Tex 2L Pillowline True Black Overview
Size
  • S
Burton Snowboard Grom Ketchup Mustard Overview Burton Snowboard Grom Ketchup Mustard Back Extra 20% off
Burton
Snowboard Grom Ketchup Mustard

  • Recommended price

    £195.41

    -20%

    From £156.32

The Burton Grom Ketchup Mustard is the children’s snowboard that is the easiest to handle and most suited to small riders and beginners. Soft flex, forgiving edges, it is ideal to learn.  
Colour
  • Burton Snowboard Grom Ketchup Mustard Overview
Size
  • 120
Burton Backpack Kettle Pack True Black Tripple Ripstop Overview Burton Backpack Kettle Pack True Black Tripple Ripstop Side Extra 20% off
Burton
Backpack Kettle Pack True Black Tripple Ripstop

  • Recommended price

    £46.67

    -27%

    £33.92
Colour
  • Burton Backpack Kettle Pack True Black Tripple Ripstop Overview
Burton Balaclava Kid's Burke Hood Fur Goldenrod Overview Burton Balaclava Kid's Burke Hood Fur Goldenrod Detail Extra 20% off
Burton
Balaclava Kid's Burke Hood Fur Goldenrod

  • Recommended price

    £25.41

    -20%

    £20.31

Colour
  • Burton Balaclava Kid's Burke Hood Fur Goldenrod Overview
Burton Backpack Kids Distortion Pack 18L Scribble Overview Burton Backpack Kids Distortion Pack 18L Scribble Back Extra 20% off
Burton
Backpack Kids Distortion Pack 18L Scribble
  • £46.67

The Burton Kids Distortion Pack 18L Scribble backpack combines style and functionality for youngsters, ideal for school and everyday adventures.
Colour
  • Burton Backpack Kids Distortion Pack 18L Fur Goldenrod Overview
  • Burton Backpack Kids Distortion Pack 18L Scribble Overview
Burton Backpack Kids Gromlet Pack 15L Safari Overview Burton Backpack Kids Gromlet Pack 15L Safari Side Extra 20% off
Burton
Backpack Kids Gromlet Pack 15L Safari
  • £42.41

The eco-responsible Burton Kids Gromlet Pack 15L Safari backpack offers comfort and practicality for juniors with its multiple pockets.
Colour
  • Burton Backpack Kids Gromlet Pack 15L Safari Overview
  • Burton Backpack Kids Gromlet Pack 15L Scribble Overview
Burton Cap Kids I-80 Trucker Hat Dusty Blue Overview Burton Cap Kids I-80 Trucker Hat Dusty Blue Back Extra 20% off
Burton
Cap Kids I-80 Trucker Hat Dusty Blue

  • Recommended price

    £25.41

    -20%

    £20.31

 
Colour
  • Burton Cap Kids I-80 Trucker Hat Dusty Blue Overview
Burton Suitcase Multipath Carry-On 40L Timber Wolf Ripstop Overview Burton Suitcase Multipath Carry-On 40L Timber Wolf Ripstop Side Extra 20% off
Burton
Suitcase Multipath Carry-On 40L Timber Wolf Ripstop

  • Recommended price

    £169.91

    -15%

    £144.41

Burton's Multipath Carry-On 40L Timber Wolf Ripstop is a robust, eco-responsible and spacious travel case, designed for globetrotters who demand organization and sustainability.
Colour
  • Burton Suitcase Multipath Carry-On 40L Timber Wolf Ripstop Overview
Burton Ski pants Pantalon Snow Femme Burton Gloria Overview
Burton
Technical pants Pantalon Snow Femme Burton Gloria

  • Recommended price

    £212.42

    -60%

    £84.92

The Burton Gloria Insulated pants for women are a high-performance product with waterproofness, silky stretch taffeta lining, Living Lining® thermal regulation and functional pockets, ideal for mountain activities.
Size
  • XS
Burton Snowboard Accessory Riglet Board Reel Black Overview Burton Snowboard Accessory Riglet Board Reel Black Detail Extra 20% off
Burton
Snowboard Accessory Riglet Board Reel Black
  • £38.25

The Burton Riglet Board Reel Black is a handy tool for parents to easily pull their child's snowboard up slopes, ideal for young learners.
Burton Boots Ritual Step On Overview Burton Boots Ritual Step On Back Extra 20% off
Burton
Boots Ritual Step On

  • Recommended price

    £373.91

    -20%

    £299.12

Very comfortable and ultra-versatile, the Burton Ritual Step On women’s snowboard boot features a double Boa lacing system and intermediate flex, providing responsiveness for freeride, all-mountain, or park riding.  
Size
  • 8.0 (40)
Burton Feelgood Union Rosa Black Extra 20% off
Burton
Snowboard set Feelgood + bindings

  • Recommended price

    £705.32

    -21%

    £557.00

The Burton Feelgood is a versatile, stable, all-mountain freestyle snowboard designed for intermediate to advanced female riders, featuring Squeezebox technology and a Super Fly II 700G core.
Size
  • 152
Burton Ft Hometown Hero Burton Snowboard Binding Mission Black Overview
Burton
Snowboard set Ft Hometown Hero + bindings

  • Recommended price

    £807.34

    -34%

    £526.82

The FT Hometown Hero is a freeride snowboard from Burton with which you will be able to ride in the entire resort no matter the snow conditions, with a good balance between performance and comfort. 
Size
  • 144
Burton Snowboard Grom Ketchup Mustard Overview Burton Mini Grom Black Extra 20% off
Burton
Snowboard set Grom + bindings

  • Recommended price

    £288.82

    -20%

    £231.04
Colour
  • Burton Snowboard Grom Ketchup Mustard Overview
Size
  • 120
Burton Yeasayer Flying V Burton Snowboard Binding Citizen Black Overview Extra 20% off
Burton
Snowboard set Yeasayer Flying V + bindings

  • Recommended price

    £645.82

    -20%

    £516.64

The Burton Yeasayer Flying V is a versatile, high-performing all-mountain freestyle snowboard, perfect for intermediate to advanced female riders seeking progression and style.
Size
  • 148
Burton Snowboard Accessory Splitboard Crampon Gold Overview Burton Snowboard Accessory Splitboard Crampon Gold Side Extra 20% off
Burton
Snowboard Accessory Splitboard Crampon Gold

  • Recommended price

    £93.41

    -15%

    £79.39

Designed for use with Burton Hitchhiker or Spark Tesla and Tesla T1 bindings, Burton Gold splitboard crampons give you extra grip when climbing in difficult snow conditions.
Size
  • Wide
Burton Climbing skins Splitskin Overview Burton Climbing skins Splitskin Side Extra 20% off
Burton
Climbing skins Splitskin

  • Recommended price

    £169.91

    -15%

    £144.41
Size
  • S
Burton Swath Step On Black Burton Swath Step On Black Extra 20% off
Burton
Boots Swath Step On Black
  • £373.91

The Burton Swath Step On Black is a versatile, lightweight snowboard boot offering exceptional comfort, balanced flex, and precise control for intermediate and advanced riders on all terrains.
Colour
  • Burton Swath Step On Black
Size
  • 8 (41)
Burton Backpack Tinder 2.0 30L Sediment Overview Burton Backpack Tinder 2.0 30L Sediment Side Extra 20% off
Burton
Backpack Tinder 2.0 30L Sediment

  • Recommended price

    £67.91

    -20%

    £54.32
Colour
  • Burton Backpack Tinder 2.0 30L Sediment Overview
Burton Women's Baker 2 In 1 Gray Heather Burton Women's Baker 2 In 1 Gray Heather Extra 20% off
Burton
Mitten Women's Baker 2 In 1 Gray Heather

  • Recommended price

    £67.91

    -20%

    £54.32
Colour
  • Burton Women's Baker 2 In 1 Gray Heather
Size
  • XS (15)
Burton Shorts protection Women's Impact Short True Black Overview Burton Shorts protection Women's Impact Short True Black Side Extra 20% off
Burton
Shorts protection Women's Impact Short True Black
  • £123.17

Burton's Women's Impact Short True Black, an innovative protective short, combines shock absorption, comfort and moisture wicking for unsurpassed performance.
Colour
  • Burton Shorts protection Women's Impact Short True Black Overview
Size
  • L (76-84)
Burton Yeasayer Flying V Burton Yeasayer Flying V Extra 20% off
Burton
Snowboard Yeasayer Flying V

  • Recommended price

    £475.91

    -20%

    £380.72

The Burton Yeasayer Flying V is a versatile, high-performing all-mountain freestyle snowboard, perfect for intermediate to advanced female riders seeking progression and style.
Size
  • 148

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I love Burton Snowboard

Do you like Burton? Turns out we do too. That's why we dedicated this page to one of the most, if not the most, notorious and respected brand in the entire snowboard industry.

Burton is a story about perseverance. In 1977, canadian Jake Burton Carpenter who was a bartender at the time decides to make his own snowboard manufacture. Snowboarding barely even exists at that time and snowboarders are not very welcome in ski resorts. The challenge was super risky but totally worth it. Nowadays, Burton is a worldwide leader with 30 to 35% of market share. 

But snowboards were only a start. The leading manufacturer expands to other equipment with dedicated brands: Anon Optics (snow goggles), R.E.D. Protection (helmets and protectors), Analog Outerwear and Gravis Footwear. In 2005 Burton buys Forum Snowboarding, Jeenyus Snowboards, Foursquare Outerwear and Special Blend Outerwear. 

If the brand has acquired a strong know-how in making snowboards, it also offers a full range of snow clothing and accessories. Some of the best riders in the world, including the legend Shaun White, ride Burton products. There's hardly anything else to say to convince you that Burton is a reliable brand that knows how to make great snowboards right?


The story behind Burton Snowboards


Snurf Burton Snowboard

The story of Burton Snowboards begins in 1977 with Jake Burton. Back in the day, he was just one of those kids who were fond of snurfing. The Snurfer was created in 1965 by Sherman Poppen and was the predecsessor of the snowboard. Snurf is a mix of snow and surf.
The Snurfer was basically a monoski that was shorter and wider than a pair of skis and had no bindings. It glided sideways like a surfboard. Jake Burton spent a few years working on it and trying to improve the way it worked on the snow.

In 1977 he quits his job in Manhattan and leaves for Londondery, Vermont, USA, in order to shape his own boards and start selling them. Burton was convinced that snowboarding would become a big thing, he just didn't know how big it would actually become. He designed his first ever snowboard, the Backhill in his backyard barn. Without knowing it, he had just founded the first snowboard factory in the world, Burton Snowboards. 


Quickly, the one-man adventure becomes a real company with 4 or 5 people working for him. The barn, the living room and basically the entire house are used for designing, building and dispatching the snowboards ordered by a few passionate riders around the country who had heard of Burton Snowboards already. When orders tend to slow down, Jake tours the shops around to show and sell his boards. 

But snowboarding is a not a very popular sport at that time and it is forbidden in most if not all american ski resorts. Always optimistic, Burton keeps pushing, meets resorts managers and tries to convince them to open their doors to boarders. His first win happens in 1982 in Suicide Six, Vermont. A few more follow, slowly, including Breckenridge and Stratton in 1983. 

Backhill Burton Snowboard

Now with an access to groomed snow, Burton realizes that his wooden boards are dope on deep powder but they're a nightmare on hard snow. Without metal edges, the boards are out of control. That's how, in 1983, he designed the new Performer snowboard featuring metallic edges and a P Tex base. 

At around the same time, Europe starts showing interest for this new sport and Burton opens offices in Innsbruck, Austria, in 1985, with the european market in mind. The next year, Burton snowboards reach Australia and New Zealand. In the meantime, Burton turns the "National Snowboarding Championship" into the U.S. Open Snowboarding Championship and transfers the event from Suicide Six to Stratton, where it still plays today. The U.S. OPen is now property of Burton Snowboards.

But it's never enough for the insatiable Jake. He knows that the notoriety of his brand needs a boost and begins sponsoring the best riders in the world like Peter Bauer, Jean Nerva or Craig Kelly. Jointly with them, he designs the first signature boards or pro models: the P.J. and the Craig Kelly’s Mystery Air.


Burton's rolling. Since then, the company has never stopped working on improving its products and making the sport better, safer and more enjoyable to more riders. The brand keeps pushing limits and constantly comes up with innovations and upgrades, helping riders live for their passion. Branches opened everywhere in the world (Japan in 1994 for example) and the biggest names and best riders are still rolling for Burton (Terje Haakonsen, Ross Powers, Shaun White, Nicola Thost, Kelly Clark etc). Burton even launched the "Burton Learn to Ride" program to help people discover the joys of snowboarding with a gear that's adapted for them. There are also a few "Learn to Ride centers" teaching riding courses.

Jake Burton: biography and history


Jake Burton

Jake Burton hadn't really planned to become a business man. He was just a kid who received a Snurfer for Christmas, that was it. 

But he happened to like the gift, to use it a lot and to find ways to improve it. Burton spends a lot of time refining his Snurfers until he comes up with a real board prototype in 1977 that would mix skate and surf influences according to him.

Founding a company making products for a market that wasn't even existing at the time, that was quite of a challenge. Jake took that decision on the fly, he didn't know much about what was coming.

Since that day, Burton hasn't stopped working for a minute. Passionate about his work, his company and snowboarding, he manages to spend over a 100 days on the slopes a year. He needs this time for testing his products and, as a matter of fact, he loves riding like all of us. And you may think "yeah the boss goes riding while the staff keeps working". Well, that's not quite true. At Burton, when it's been snowing, employees are given a day off to go riding. And as if this wasn't enough, the company is providing them all with a season ski pass for Vermont resorts.

After battling with cancer, Jake Burton passed away in 2019.

Burton: snowboarding equipment and apparel for men and women

The American giant of the snowboarding world has everything you need to get kitted up for snowboarding. Including boards, bindings and boots, as well as technical apparel and accessories to enjoy your sessions no matter the conditions.

Burton: snowboards, boots, and bindings

Burton offers a wide range of snowboarding equipment, boards, bindings, and boots. As a market leader, Burton offers all the gear you need for the discipline, with nothing but high-quality equipment benefiting from the latest technical innovations thanks to the brand’s research and development resources. The Burton Custom (and its various derivatives) stands as an iconic model in the brand’s lineup and offers maximum performance every season. You can also think of The Channel insert system that provides very good precision when it comes to adjusting your bindings on the board.

Burton: Step On system

Burton is also responsible for the Step On snowboard boot and binding system, enabling to get in and out very easily. To enjoy this innovation, you’ll need compatible Burtin bindings and boots from Burton (or another brand) designed to work with this interface.

Burton: technical apparel, jackets, mitts, and gloves

Because snowboarding requires dedicated garments and accessories, Burton develops technical jackets and pants, as well as mitts, gloves and other items.

The Burton Team

Since the very beginning, the Burton Team has always been international. From Terje Haakonsen and Shaun White in the past to Mark McMorris, Danny Davis and Kelly Clark, the "Global Team" incorporates the best riders in the world. Here is an overview of some of the most legendary riders riding for Burton.

Mark McMorris

Mark McMorris

Date of birth: Dec. 9, 1993
Lives in: Regina, Saskatchewan, Canada
Best results: 3-time gold medallist at the Winter X Games Big Air, 3-time gold medallist at the Winter X Games Slopestyle, gold medallist at the 2018 US Open Championship in Slopestyle.


Mark McMorris, along with Seb Toots and Charles Reid, belongs to this young army of talented canadian riders who rock at big air and slopestyle events. Mark McMorris still looks like a teenager, he's shy, he's nice, but he also landed the first-ever 1440 in the entire snowboard history. Technical, precise, bold, he spends his time training for contests and practicing new tricks on kickers that are bigger than your house. Since slopestyle has become an olympic event, he works even harder. Mark McMorris is famous for his style and fluidity. You'll rarely see a rider performing tricks like he does.


Danny Davis

Danny Davis

Date of birth: June 22, 1988
Lives in: Higland, Michigan, USA
Best results: SuperPipe Gold Medallist at the 2014 Winter X Games, Slopestyle winner of the 2009 Burton European Open, several victories at the Dew Tour.


Danny is a versatile rider with an aggressive style. Skilled in the pipe, Danny Davis is one of the few that can actually challenge Shaun White. The commitment of Davis has often led him to the hospital bed. Always pushing hard, he's spent quite some time recovering from various injuries but hey, that's the key to success.


Kelly Clark

Kelly Clark

Date of birth: July 26, 1983
Lives in: West Dover, Vermont, USA
Best results: 15 medals at the half-pipe event of the X Games (9 were gold), winner of the TTR 2008/09, several victories of the Dew Tour, Gold medal at the Salt Lake City Olympics.


Kelly Clark is one of the most award-winning women riders in the world. Dominating the snowboard scene for over 10 years, she's also one of the most consistent one. She won all major events including Winter X Games, TTR, Olympics. Kelly Clark is a competitor and a technical and committed pipe rider. She keeps working on her technique and her progression seems endless. Winning all major contests, the only riders able to frighten her domination are Torah Bright and Gretchen Bleiler.