The Jones brand was created in 2009 by Jeremy Jones, one of the most famous freeriders on the snowboard scene. A fan of big mountain riding, the American rider has a nature-respecting approach, making a point of reaching summits under his own steam before linking turns and leaving his mark on ever more impressive faces. Featured in numerous films and documentaries such as The Art of Flight and the trilogy Deeper, Further, Higher, he is undeniably one of the sport’s most iconic figures. Initially focused on freeride equipment, with boards designed for high speed and deep powder, the brand has since expanded its range.