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Zag

In just a few years, ZAG Ski has become an iconic brand in the world of  freeride skiing and ski touring. ZAG skis are lightweight, playful freeride skis with stylish designs and distinctive colours. With skis like the Ubac freetouring ski or the backcountry skis from the Slap series, you’ll discover new sensations on snow and can take on any untouched slope on big powder days.

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+ bindings Zag Ski set Ubac 95 DA*** + Alpinist 8 TCX Overview Zag Ski set Ubac 95 DA*** + Alpinist 8 TCX Back
Zag
Alpine ski set Ubac 95 DA*** + Alpinist 8 TCX

  • Recommended price

    £932.71

    -35%

    £598.31
Size
  • 173
Zag Slap 98 Lady Marker 11.0 Tp 110mm Black Anthracite Sale
Zag
Alpine ski set Slap 98 Lady + bindings

  • Recommended price

    £721.51

    -42%

    £413.51

The Zag Slap 98 Lady is a versatile, lightweight and playful backcountry freestyle ski, specially designed for female skiers seeking adventure and performance both on and off piste.
Size
  • 173
Zag Slap Junior Atomic Colt 7 Gw Black Grey B100 Sale
Zag
Alpine ski set Slap Junior + bindings

  • Recommended price

    £448.71

    -35%

    £290.31

The Zag Slap Junior ski is the perfect companion for young skiers, offering versatility and enjoyment across all areas of the mountain.
Size
  • 167
Zag Pomoca Ubac 102 Zag Pomoca Ubac 102 Sale
Zag
Climbing skins Pomoca Ubac 102

  • Recommended price

    £193.51

    -31%

    £131.91

With their mohair-nylon blend, Zag Pomoca Ubac 102 sealskins perfectly meet the needs of regular ski tourers.
Size
  • 188
Zag Pomoca Ubac 102 Zag Pomoca Ubac 102 Sale
Zag
Climbing skins Pomoca Ubac 89

  • Recommended price

    £193.51

    -31%

    £131.91

Designed to last, Zag Pomoca Ubac 89 skins guarantee efficient climbing, excellent gliding and reliable grip in all snow conditions.
Size
  • 183
Zag Climbing skins Slap 104 Lite Overview Zag Climbing skins Slap 104 Lite Detail
Zag
Climbing skins Slap 104 Lite

  • Recommended price

    £193.51

    -10%

    £174.15

Zag Slap 104 Lite sealskins combine glide and grip with a 70% Mohair, 30% Nylon composition, and anti-boot technology for regular skiers.
Size
  • 176
Zag Slap 98 Lady Zag Alpine Ski Slap 98 Lady Keypoints Sale
Zag
Ski Slap 98 Lady

  • Recommended price

    £571.91

    -40%

    £343.11

The Zag Slap 98 Lady is a versatile, lightweight and playful backcountry freestyle ski, specially designed for female skiers seeking adventure and performance both on and off piste.
Size
  • 173
Zag Slap Junior Zag Slap Junior Sale
Zag
Ski Slap Junior

  • Recommended price

    £351.91

    -37%

    £219.91

The Zag Slap Junior ski is the perfect companion for young skiers, offering versatility and enjoyment across all areas of the mountain.
Size
  • 167
Zag Touring skis Adret 85 Lady Overview Dynafit Speed Turn Blue
Zag
Touring ski set Adret 85 Lady + bindings

  • Recommended price

    £967.91

    -47%

    £510.31

The Zag Adret 85 Lay is a versatile touring ski offering a good weight/strength ratio to allow you to save energy in the ascents and descend fast. 

Size
  • 155
  • 160
  • 166
Zag Slap 104 Lite Dynafit Speed Turn Blue Sale
Zag
Touring ski set Slap 104 Lite + bindings

  • Recommended price

    £967.91

    -27%

    £703.91

The Zag Slap 104 Lite is a lightweight, versatile ski for advanced to expert skiers, offering excellent performance on various terrains and a memorable freetouring experience.
Size
  • 170
  • 182
  • 188
Zag Ubac 108 Dynafit Speed Turn Black Silver Sale
Zag
Touring ski set Ubac 108 + bindings

  • Recommended price

    £1,055.91

    -31%

    £721.51

The Zag Ubac 108 ski from Zag is a touring ski designed for advanced skiers seeking stability, lightweight construction, and excellent float in deep snow.
Size
  • 173
  • 180
  • 188

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ZAG, the trendy brand from Chamonix!

A key player in alpine and touring skiing since 2002, ZAG has increasingly established itself as one of the most daring ski creators of its time. And it’s no coincidence that every year passionate skiers rush to get their hands on the latest models as soon as they’re released — ZAG skis are above all known for their innovative design and outstanding performance in powder snow.

From all-mountain to freeride ...

Designed to push boundaries on snow, ZAG alpine skis combine power, precision and pure skiing pleasure. From versatile all-mountain models to freeride skis built for wide-open spaces, each pair embodies the brand’s passion for the mountains. Whether on groomed runs or in deep snow, ZAG puts its expertise at the service of performance and freedom.

Mata

The Zag MATA redefine modern all-mountain skiing with their bold asymmetric shape and ultra-dynamic behaviour. Designed for advanced to expert skiers, they deliver powerful edge grip on groomers and natural ease off-piste thanks to their double rocker and 90 mm waist. Their Heavy Duty construction, combining a poplar wood core and titanal, ensures stability, precision and energy return in every turn. Skis built for strong carving while maintaining the versatility needed to explore all terrains.

Slap

The SLAP skis embody ZAG’s playful spirit: models designed to make the most of the terrain and offer exceptional versatility. The SLAP range is aimed at intermediate to expert riders seeking skis that can match their ambitions, from powder to mixed conditions.

Lightweight and intuitive, some SLAP models can even be fitted with touring or hybrid bindings, allowing you to combine uphill and downhill adventures in the great outdoors.

Harfang

The Zag HARFANG are the brand’s most versatile all-mountain skis. From the lightweight and agile H86 for piste skiing, to the balanced H96 offering both performance and comfort, and the H106 built for powder, each model combines stability, grip and smoothness. Designed in Chamonix, they deliver complete skiing enjoyment across all terrains and conditions.

... all the way to ski touring!

Born in the Mont-Blanc massif, the ZAG touring range brings together all the expertise of the ZAGLAB to deliver ultra-light, agile and reliable skis. Whether for long ascents or challenging descents, the Ubac and Adret models offer the perfect balance between uphill efficiency and downhill control, allowing you to fully embrace the spirit of ski touring.

Ubac

The Zag UBAC are the brand’s flagship freetouring skis. Designed to combine lightness on the climb with enjoyment on the descent, they strike the perfect balance between efficiency, stability and manoeuvrability.

The Ubac 89 focuses on versatility and precision, ideal for long climbs and hard snow. The Ubac 95 represents the best balance between performance and lightness, perfect for varied outings and dynamic descents. The Ubac 102 is aimed at committed freetourers, combining float and stability across all snow types.
Finally, the Ubac 108 is built for deep powder and big turns, while maintaining impressive agility.

From sporty ski touring to the most demanding freetouring, the UBAC range allows every advanced or expert skier to find the model that best suits their style and preferred terrain.

Adret

The Zag ADRET are designed for enthusiasts of lightweight, technical ski touring. The Adret 85 stands out for its excellent weight-to-strength ratio, ideal for fast climbs and precise descents. Built around a lightweight wood core reinforced with carbon and kevlar, it combines agility, grip and efficiency. Its lightness optimises effort on the climb, while its full-length traditional camber ensures maximum edge hold on traverses.

What’s the story behind the Zag brand?

Since its creation in the heart of the Mont-Blanc massif, Zag Skis has established itself as a benchmark in freeride and all-mountain skiing. Driven by a desire to push the limits on snow, the Chamonix-based brand blends technological innovation, artisanal expertise and environmental commitment. Over the years, Zag has made its mark on modern skiing with its iconic models and technical breakthroughs. Here are the key milestones that have shaped the brand’s identity.

2002 – Bourg-Saint-Maurice: the birth of a legend

This is where it all began, when the visionary shaper behind ZAG launched the Big 84, a revolutionary ski with a rocker, designed to float through powder like a water ski. The success was immediate, and the following year the brand won an ISPO Award. Always at the forefront of innovation, ZAG continued its momentum and in 2008 unveiled its first freeride double rocker technology, the Rocker RX.

2010 – Chamonix: the freeride shift

Eight years later, ZAG moved to the Chamonix valley, a mecca for freeride skiing. This relocation marked a strategic turning point: the brand drew closer to the freeride community and opened its Pro Shop at the foot of Mont-Blanc, which quickly became a must-visit spot for snow sports enthusiasts.

2012 – The Ubac 95: the benchmark for touring skis

The year 2012 marked another success with the creation of the ZAG Ubac 95, a mid-fat, ultra-light and exceptionally manoeuvrable freetouring ski for powder. This iconic model cemented ZAG’s reputation in the world of ski touring.

2015 – Birth of the ZAGLAB: innovation made in Chamonix

With the creation of the ZAGLAB, its research and development centre, the brand reached a new milestone. It’s in this laboratory, based in Chamonix, that all skis are now conceived, tested and refined before being manufactured in Europe and Tunisia. ZAG now fully controls its entire design process and stays one step ahead of market trends.

Eco-design, performance and innovation

Now firmly established among the elite of high-end freeride skis, ZAG’s R&D and Marketing departments work hand in hand with the Be Pôles studio in Paris, which creates modern, vibrant designs for the brand. The recognition was immediate. The colour palette is lively and full of energy, and the ski graphics are now designed as matching pairs.

The well-kept secret behind these fun, modern skis? Quite simply, premium-quality skis made from top-grade materials to deliver optimal skiability and lightness, combined with a constant drive for innovation to create ever more revolutionary technologies year after year: Rocker RX, Hybrid Carbon Glass Techno, ULKC Techno, LWC Techno.

Finally, aware of the environmental challenges facing the mountain world, ZAG is fully committed to reducing its impact on our beloved playground. That’s why by 2030, the Chamonix-based company aims to cut the carbon footprint of each pair of skis by 30%. The use of bio-based or recycled materials and sourcing components from Europe are among the brand’s current and future initiatives.