Jones

The Jones brand was created in 2009 by Jeremy Jones, one of the most famous freeriders on the snowboard scene. A fan of big mountain riding, the American rider has a nature-respecting approach, making a point of reaching summits under his own steam before linking turns and leaving his mark on ever more impressive faces. Featured in numerous films and documentaries such as The Art of Flight and the trilogy Deeper, Further, Higher, he is undeniably one of the sport’s most iconic figures. Initially focused on freeride equipment, with boards designed for high speed and deep powder, the brand has since expanded its range.

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Jones

Snowboard set Women's Flagship + bindings

Recommended price

£791.82

-14%

£680.31

The Jones Women's Flagship is a high-performance, eco-friendly snowboard, perfect for expert female riders seeking stability and precision on all terrains.

Size

Jones

Snowboard Women's Flagship

£629.91

The Jones Women's Flagship is a high-performance, eco-friendly snowboard, perfect for expert female riders seeking stability and precision on all terrains.

Size

From the Hovercraft to the Flagship: Iconic Boards

Jones boards are renowned for their build quality, with premium models to satisfy even the most demanding riders. From the Mountain Twin to the Carbon Flagship, including the Hovercraft and Storm Chaser, advanced to expert snowboarders can find the board that will turn their runs into unforgettable moments. The brand also offers a full range of snowboard bindings.

Rally Cat, Aviator, Howler...: All-Mountain Snowboards

Jones designs versatile models capable of excelling on all terrain and in all conditions. Boards like the Rally Cat, the Aviator and the Howler are built to handle groomed runs and the backcountry with equal ease, while providing stability in chopped snow and the float required in powder. Their technical design focuses on response and smooth turning, without neglecting forgiveness, so you can enjoy the whole mountain. Whatever the snow conditions or terrain type, these boards are reliable and high-performing, embodying the progressive freeride spirit that defines the brand.

Jones Splitboards

Jones develops splitboards so that mountain and touring enthusiasts can also enjoy boards that perform just as well on the climb as they do on the descent. The range meets the needs of riders who want to push their limits far from the lifts.

Frontier Split and Mountain Twin Split

The Frontier Split, the Mountain Twin Split and other models are designed to strike the perfect balance between lightness and strength. With a shape engineered to maximise edge hold on hard snow, these boards allow you to tackle elevation with efficiency before transforming into genuine freeride snowboards, stable and playful on the way down. Jones splitboards are aimed at those seeking high-mountain adventure without sacrificing the pure pleasure of snowboarding.

Jones Women’s Boards

The women’s models also embody the brand’s core values, with boards such as the Twin Sister. Jeremy Jones has made his brand a benchmark in the high-end snowboard segment, always with a freeride spirit.

Dream Weaver, Twin Sister, Airheart...

Boards such as the Women’s Stratos, the Dream Weaver, the Twin Sister and the Airheart are designed for female riders who want to explore the mountain with confidence and style. Whether carving on groomers or enjoying powder sessions, these boards stand out for their precision and forgiveness, delivering a ride that is both smooth and high-performing. True to Jeremy Jones’ vision, the brand has established its women’s models as benchmarks in the premium snowboard world, while remaining loyal to its freeride DNA.

Jones Snowboards and Environmental Commitment

Jones Snowboards aims to be a model brand in eco-design, environmental awareness, and mountain safety education.

Eco-design at Jones starts with the use of sustainable materials, whether renewable or recycled. It also involves responsible use of water and energy, along with environmental impact assessments at every stage of the product life cycle. The brand works hard to reduce its carbon footprint and invests in renewable energy.

Jones also doesn’t work with just any factory. The brand maintains partnerships and ensures that the factories producing Jones Snowboards contribute to stable employment and social responsibility.

Finally, the brand gives back by supporting non-profit environmental organisations. Among these is the NGO Protect Our Winters, which seeks to inspire and mobilise the outdoor sports community in the fight against climate change. Jones also contributes to 1% For The Planet and Community Carbon Trees, a reforestation project.

Materials Used in Jones Board Construction

In the manufacturing of Jones snowboards, nearly everything is either bio-sourced or recycled. All the wood used comes exclusively from renewable sources, i.e. sustainably managed forests. Since 2010, all Jones snowboards have featured 100% recycled steel edges, deliberately built thicker for added durability. Likewise, the ABS sidewalls are entirely recycled. The topsheets are also sustainably produced: most are bio-plastic made from castor oil, while others use wood veneer. For reinforcement, while some models require carbon to achieve specific performance levels, more sustainable resources such as basalt and flax are used wherever possible. Finally, both the glue and wax are of natural origin.

T-shirts, Caps and Jackets: Jones Also Offers Clothing

Jones also develops clothing with this dual goal of performance and eco-design. All materials used are Oekotex and/or Bluesign certified, and much of it is recycled. These include organic cotton, recycled down, recycled polyester and nylon, and more. All water-repellent finishes are PFC-free, except for the Gore-Tex Pro range, where no alternative currently offers the same performance.

For clothing too, social responsibility in production is closely monitored. All factories are VSCI or WRAP certified, ensuring fair wages and safe, healthy working conditions.